Director of Sales Leisure

This position is responsible for the planning and management of the overall sales function for the hotel to achieve optimal occupancy, maximizing revenue, and meeting/exceeding hotel profit objectives.

Primary Responsibilities

Business Performance

• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required
• Analyze monthly P&L and month-end reports, identify deviation from business plan goals
• Work with Finance and team in preparation and management of the department’s budget and financial forecasts
• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department

Sales & Distribution

• Manage tour operators and luxury market agents in European markets with a strong focus on Germany, Austria Switzerland, as well as Scandinavia and the France
• Conduct daily briefing with department on current key activities
• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel
• Survey, review and analyse competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence
• Determine the effectiveness of existing programs and develop new strategies
• Actively participates in sales presentations, property tours and customer meetings
• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
• Participate in community and professional organizations to maintain high visibility and promote a positive image

Team Management

• Interview, select and recruit direct reports