Marketing Manager - PwC

Line of Service

Industry/Sector

Specialism

Management Level

Job Description & Summary

Were a community of solvers that come together in unexpected ways to build trust and create sustained outcomes. We solve important problems support one another as we grow develop and build fulfilling careers. We thrive in uncertainty operate with integrity and leverage the diverse perspectives of our teams .

Were a network of firms in 152 countries with over 364000 people committed to delivering quality in Assurance Advisory and Tax & Legal services. Weve been present in the Middle East for over 40 years with 10000 people across 12 countries.

Weve set out an ambitious purpose and strive to live it everyday: to solve important problems and build trust in society. Here youll find opportunities to work with a variety of leading clients and projects drawing insights from our techpowered network and global capabilities. We work together to make a difference in our communities collaborating with others who want to be part of shaping big meaningful change in the world. Were solving for the future with a vision building trust and delivering sustained outcomes along the way. Are you ready to create purposeful impact

In this role you will focus on planning developing and implementing marketing plans and carrying out marketing activities to support the TLS business brand identity and positioning of PwC.

This includes activities such as event management running webinars creating content in various forms (thought leaderships blog articles creating videos creating web pages developing flyers Markets leaderdrafting newsletters editing news alerts etc).

You will be working closely with the TLS BU and Country Partners and key stakeholders to develop strategies and drive campaigns that will help drive the business.

You will lead various marketing projects understanding the objectives; developing an action plan; coordinating with relevant stakeholders and creating materials to support the campaign.

Customer Focused

Abide and follow the brand of PwC Middle East in the region and ensure that the work is aligned on the overall corporate brand identity

Work with Business and Country Partners to develop marketing plans

Liaise with the Industry Marketing Managers to highlight TLS in our key industries

Deliver quality thought leadership thinking to clients publications and collateral on business topics most relevant to them and support the brand positioning

Work on events and liaise with Events Lead on bigger marketing events

Work closely with the design team and agencies on contracted creative production

Internal Process

Implement the regional marketing plan

Implement marketing activities in the region including enforcement of corporate branding and marketing strategies implementation of branding guidelines in line with global corporate standards of the PwC network

Work closely with creative production agencies and market research firms for marketing campaigns and development of marketing plans

Work with the PR & Communications Team to drive key messages and increase brand coverage in the market ensuring good presence in key publications

Measure the effectiveness of marketing campaigns and produce updated reports.

Learning & Growth

Liaise with the corporate marketing and knowledge teams on global campaigns knowledge sharing initiatives and other corporate activities

Implement marketing training opportunities for partners and principals

Act as a key resource and liaison to other functional areas of the business building uggestioncrossfunctional relationships as needed

Establish a healthy work environment Education

External communications

Support the team in providing the external communication support for campaigns

Work closely with the PR team in arranging and staffing media interviews when needed

Draft monthly client newsletter that is sent out to clients

Internal Communications

Support with local communications initiatives

Responsible for all internal & external communications for TLS

Financial

Manage the budget for TLS

Ensure cost efficiency of all marketing activities

Review business results and ensure the adherence of the marketing activities and plan towards achieving the plan

Language

Fluency in spoken and written English proficiency in Arabic is an advantage

Overall Experience

7 years of experience in the Marketing field

Specific Experience

Proven track record in a marketing function

2 years of experience in the Professional Services Industry in a top tier big 4 firm specifically in PR Communications or Marketing is an advantage

2 years experience in a management capacity

Industry experience within the Middle East is preferred

Knowledge and Skills

In depth knowledge of Marketing and Branding principles

In depth knowledge of the Professional Services Industry including latest market developments best practices and trends

Strong knowledge of new and traditional marketing channels

In depth knowledge of service offering for all PwC LoS and industry sectors in the Middle East

Commercial awareness

Knowledge of business planning and budgeting

Excellent communications (verbal and written) skills including public speaking and interviewing skills and ability to represent the organization in diverse forums

Subject matter expertise in marketing and branding

Knowledge of monitoring effectiveness of marketing campaigns

Solid knowledge of corporate reputation and business ethics

Knowledge in online media social media Marketing and developing user friendly digital platforms

Excellent Marketing research skills and conducting competitive intelligence analysis

Good project management skills

Excellent leadership and interpersonal skills

Significant personal presence enabling successful interaction directly with senior consultants clients and knowledge

Education (if blank degree and/or field of study not specified)

Certifications (if blank certifications not specified)

Required Skills

Optional Skills

Desired Languages (If blank desired languages not specified)

Travel Requirements

Available for Work Visa Sponsorship

Government Clearance Required

Job Posting End Date