Assistant Marketing Manager

• Develop and implement a comprehensive digital, public relations, marketing and communications strategy aligned with the approved marketing plan for Saadiyat Beach Club, Kai Beach, Soul Beach and Aldar Marinas with the guidance/support of the Corporate Director, Marketing.
• Conduct market research to identify needs, opportunities, trends and competitive landscape
• Develop, implement and manage the overall content strategy/direction of Beaches and Marinas along with the guidance and support of the Cluster Resort Director and Corporate Director, Marketing.
• Assist and support the Cluster Resort Director in identifying the yearly marketing budgetary requirements and monthly expense forecast
• Actively seek growth opportunities and identify gaps in the digital landscape to ensure a forward-thinking and comprehensive digital marketing strategy
• Monitor, analyze and measure the performance of digital marketing campaigns to ensure maximum profitability / ROAS
• Identify and follow through PR/brand/sponsorship opportunities with the support of the PR agency

Brand, PR & Content Management

• Oversees and manages communication with external partners, creative, social media and PR agencies to ensure accurate, quality, timely production and placement of material.
• Reviews and proofreads the press releases, property and facility descriptions, corporate and promotional communications along with the guidance of the Cluster Resort Director.
• Implement brand messaging, tone of voice and visual identity guidelines to ensure consistency and authenticity across all touchpoints.
• Create compelling copies for marketing and communication assets and content to effectively convey the brand message and engage the target audience.
• Work closely with the creative team by providing detailed briefs and ensuring creative deadlines are met
• Manage and oversee the brand identity and brand reputation of the Beaches and Marinas.

Social

• Work closely with the agency to develop and implement comprehensive social media marketing strategies to achieve the department’s objectives (Brand awareness, audience growth, lead generation and revenue)
• Oversee and manage social media channels and campaigns, including content calendar planning, scheduling, posting and community engagement with the support of the agency
• Monitor social media trends, best practices and emerging platforms to stay ahead of the curve and identify new opportunities for engagement

Operations

• Oversees and manages the timely execution of marketing campaigns across various channels (Online and offline)
• Set clear performance expectations and provide regular feedback to the team to foster continuous improvement along with the support/guidance of Cluster Resort Director.
• Work closely with other departments to ensure marketing strategies are aligned with overall business objectives and operational capabilities
• Regular reporting to senior management or stakeholders on marketing ROI and other key performance indicators.
• Carry out additional tasks or responsibilities as required.