Design, test, launch, and optimize marketing campaigns and workflows, including email marketing, lead generation, customer retention/satisfaction, and loyalty programs
Use CRM systems and tools such as Zoho, Mailchimp, HubSpot, and Salesforce to track and measure campaign results
Develop and maintain strong relationships with customers to ensure high levels of customer satisfaction and loyalty
Act as the primary point of contact for customer inquiries and issues, ensuring timely and effective resolution
Assist customers in effectively using CRM tools and executing marketing campaigns
Collect, process, and report on customer data from the CRM system and other sources
Use Excel, Tableau, and Power BI to extract, manipulate, and visualize data, generating insights and recommendations for marketing campaigns and customer segments
Help customers understand their data to improve their marketing strategies
Implement B2B marketing campaigns, preferably in the automotive services, claims, and repair domain
Support customers in promoting SaaS solutions effectively
Monitor and manage customer databases and CRM systems
Collaborate with internal teams and customer teams to integrate business processes into the CRM
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