Search Specialist

Job Description

Job Description

This is a 100% remote, 12 month contract position with potential for extension and conversion.

The Search Specialist is a key member of a multifunctional team that creates customer experiences on our client's company website. The Search Specialist ensures that prioritized pages are optimized for search.

As a Search Specialist, you will make an impact by:

• Lead the execution of our client's website organic search digital marketing campaigns aimed at multiple customer segments; also manage communication, workflows, and timelines with the internal web teams and business stakeholders
• Lead key search activities including competitor research, keyword mining, meta-data implementation, and search performance monitoring
• Run global paid search campaigns as needed and deliver strong ROI
• Partner with content strategists and other team members to inform web site content and optimal page design
• Produce and maintain search dashboards and monitor and analyze KPIs
• Track search performance of key web pages and competitors and provide strategic recommendations on maintaining/enhancing search results
• Utilize search tools to identify and prioritize performance and technical issues and work with cross-functional teams to bring them to resolution
• Represent the business in search practitioner meetings to prioritize and test search enhancements, create and educate teams on search strategies
• Provide subject matter expertise to Area colleagues; train and educate as needed.
  

Your Qualifications:

• Bachelor’s degree or equivalent experience
• 3+ years of search optimization experience
• Working knowledge of digital media planning and buying
• Familiarity with search platforms, algorithms, and tools (e.g. Google Search Console, Google Ads, Adobe, WebTrends, etc.)
• Understanding of data analytics and ability to evaluate data to identify website performance issues
• Ability to manage multiple requests efficiently and meet deadlines
• Strong attention to detail with an analytical mind and problem-solving skills
  

Your Skills:

• Web design and content writing experience.
• Google Adwords certification and/or DoubleClick experience.
• Experienced in XML sitemap production.
• Project, stakeholder, and team management experience.