The Sales Executive for the NonFood Division in a FastMoving Consumer Goods (FMCG) company is responsible for driving sales of nonfood products to meet or exceed sales targets. They play a critical role in developing and maintaining relationships with customers identifying new business opportunities and implementing effective sales strategies. This role requires strong interpersonal skills a customerfocused approach and a deep understanding of the nonfood FMCG market.
Key Responsibilities:
Sales Planning and Strategy:
- Develop sales plans and strategies to achieve revenue targets and expand market share in the nonfood segment.
- Analyze market trends customer preferences and competitor activities to identify growth opportunities and potential threats.
- Collaborate with the sales team and management to set achievable sales targets and establish action plans to achieve them.
Customer Relationship Management:
- Build and maintain strong relationships with existing customers including retailers wholesalers and distributors.
- Regularly visit customers to understand their needs address any issues or concerns and promote new products or promotions.
- Identify opportunities to upsell or crosssell additional products and services to existing customers.
New Business Development:
- Identify and prospect potential customers in the nonfood segment including retailers specialty stores and online platforms.
- Conduct market research and analysis to identify new market segments product categories or geographical areas for expansion.
- Prepare and deliver compelling sales presentations to prospective clients highlighting the benefits and features of the companys nonfood products.
Order Management and Sales Support:
- Process sales orders accurately and efficiently ensuring timely delivery and fulfillment of customer requirements.
- Coordinate with internal departments including logistics finance and customer service to ensure seamless order processing and customer satisfaction.
- Provide ongoing sales support to customers including product training merchandising assistance and promotional support.
Reporting and Analysis:
- Maintain accurate records of sales activities customer interactions and sales performance metrics.
- Generate regular sales reports and analysis providing insights into sales trends product performance and market dynamics.
- Utilize sales data to identify areas for improvement optimize sales strategies and make informed business decisions.
Qualifications and Skills:
- Bachelors degree in business administration marketing or a related field; additional certification in sales or marketing is a plus.
- Proven experience in sales preferably in the FMCG industry with a focus on nonfood products.
- Strong negotiation and persuasion skills with the ability to influence decisionmakers and close sales deals.
- Excellent communication and interpersonal skills with the ability to build rapport and trust with customers and colleagues.
- Strategic thinking and problemsolving abilities with a resultsoriented mindset and a drive for continuous improvement.
- Familiarity with sales techniques CRM systems and market research tools.
-Bachelor's degree in business administration, marketing, or a related field; additional certification in sales or marketing is a plus. -Proven experience in sales, preferably in the FMCG industry with a focus on non-food products. -Strong negotiation and persuasion skills, with the ability to influence decision-makers and close sales deals. -Excellent communication and interpersonal skills, with the ability to build rapport and trust with customers and colleagues.