Sales Executive-Non Food

The Sales Executive for the NonFood Division in a FastMoving Consumer Goods (FMCG) company is responsible for driving sales of nonfood products to meet or exceed sales targets. They play a critical role in developing and maintaining relationships with customers identifying new business opportunities and implementing effective sales strategies. This role requires strong interpersonal skills a customerfocused approach and a deep understanding of the nonfood FMCG market.

Key Responsibilities:

1. Sales Planning and Strategy:

   • Develop sales plans and strategies to achieve revenue targets and expand market share in the nonfood segment.
     
   • Analyze market trends customer preferences and competitor activities to identify growth opportunities and potential threats.
     
   • Collaborate with the sales team and management to set achievable sales targets and establish action plans to achieve them.
     

2. Customer Relationship Management:

   • Build and maintain strong relationships with existing customers including retailers wholesalers and distributors.
     
   • Regularly visit customers to understand their needs address any issues or concerns and promote new products or promotions.
     
   • Identify opportunities to upsell or crosssell additional products and services to existing customers.
     

3. New Business Development:

   • Identify and prospect potential customers in the nonfood segment including retailers specialty stores and online platforms.
     
   • Conduct market research and analysis to identify new market segments product categories or geographical areas for expansion.
     
   • Prepare and deliver compelling sales presentations to prospective clients highlighting the benefits and features of the companys nonfood products.
     

4. Order Management and Sales Support:

   • Process sales orders accurately and efficiently ensuring timely delivery and fulfillment of customer requirements.
     
   • Coordinate with internal departments including logistics finance and customer service to ensure seamless order processing and customer satisfaction.
     
   • Provide ongoing sales support to customers including product training merchandising assistance and promotional support.
     

5. Reporting and Analysis:

   • Maintain accurate records of sales activities customer interactions and sales performance metrics.
     
   • Generate regular sales reports and analysis providing insights into sales trends product performance and market dynamics.
     
   • Utilize sales data to identify areas for improvement optimize sales strategies and make informed business decisions.
     

Qualifications and Skills:

• Bachelors degree in business administration marketing or a related field; additional certification in sales or marketing is a plus.
  
• Proven experience in sales preferably in the FMCG industry with a focus on nonfood products.
  
• Strong negotiation and persuasion skills with the ability to influence decisionmakers and close sales deals.
  
• Excellent communication and interpersonal skills with the ability to build rapport and trust with customers and colleagues.
  
• Strategic thinking and problemsolving abilities with a resultsoriented mindset and a drive for continuous improvement.
  
• Familiarity with sales techniques CRM systems and market research tools.