Deliver the Campaign planning of IKEA launches and the tactical offers and activities to increase footfall year on year with 360 degree media plan aligning media mix strategy inclusive of - Store Activities and external media's
Ensure that creative, media, and PR agencies briefs are clearly written and delivered to the agencies 3 months ahead of each activity.
Support loyalty program campaigns
Ensure that the brand image & identity is managed in a way that promotes the IKEA concept by actively participating in the strategizing process and providing feedback on concepts / routes presented.
Support the day to day strategy by use of print, OOH, online, SMS, Radio, social media and new media formats along with Regional Marketing Manager.
Support with Media Plans - Briefing, giving feedback, channel selection, finalizing, and optimizing plans campaigns
Campaigns performance – optimizing throughout the campaigns and developing end of campaign and performance reports
Content Creation
Support with execution of content creation for regional Campaigns - videos, KVs, etc..
Manages production of shoots (static and videos) from planning, logistics, and financials to execution and finalization.
Coordinate with Regional Home Furnishing Leader for development of set planning as per market relevance and IKEA Range for any content
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