Senior Project Manager

This is a remote position.

We are a committed and holistic, full-service, trusted partner for CPA firms that want a comprehensive

and unique roadmap for next-level growth in leadership development/succession planning,

training, and marketing support.

The Demand Generation specialists develops marketing strategies, manages data, and tracks

success with the express purpose of building brand awareness and continued interest that results

in quailed leads specific to CPA firm niche development. This role is involved in every step of

customer engagement and is expected to monitor, analyze, test, and refine campaign

components using tools like email, social media, journeys, lead score, tagging, and list

management through HubSpot Marketing, CMS, and Sales Hubs.

Our organization s key objectives require a specific formula to always be in place. Diversity,

equality, inclusion, teamwork, trust, and transparency, equal a thriving culture that defines our

commitment to the team, clients, and community.

The ideal candidate is experienced and certified HubSpot enterprise user who is a self-starter but

also works well as part of a team. You must be very organized and able to juggle multiple

priorities and meet reasonable deadlines. You will be required to provide daily and weekly project

status updates to management.

Requirements

Development of niche-based customer journeys

Onboard & implement the HubSpot portal for new clients

Create and manage landing pages, forms, workflows, email campaigns, including the template

designs (emails & landing pages), calls-to-action etc within the HubSpot platform

Segment lists based on behaviors like past email engagement and website interactions

(content downloads, site page visits, etc).

Measure results and optimize lead nurturing workflows for these segments to convert leads

into customers

Work to minimize list decay and unsubscribes while increasing the productivity of email sends.

Develop tests and optimize results

Establish and maintain scalable processes that ensure best practices in campaign and lead

management

Analytical skills suitable to campaign measurement and knowledge of key marketing

campaign metrics

Skills and Qualifications

Database management

Ability to create email templates, calendars, schedules, and dynamic drip campaigns

Strong attention to detail

Understanding of contact management techniques such as scoring, tagging and lead stage

Understanding of nurture sequences through journeys/workflows

Dashboard-building and reporting

Knowledge in Advance data analytics

Strong analytical skills and communication skills

Problem-solving and decision-making skills

Data visualization skills

HubSpot certifications

Google certifications

Benefits

Medical, Dental, Vision, Life, Disability, and 401k - the usual stuff!

Development of niche-based customer journeys Onboard & implement the HubSpot portal for new clients Create and manage landing pages, forms, workflows, email campaigns, including the template designs (emails & landing pages), calls-to-action etc within the HubSpot platform Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc). Measure results and optimize lead nurturing workflows for these segments to convert leads into customers Work to minimize list decay and unsubscribes while increasing the productivity of email sends. Develop tests and optimize results Establish and maintain scalable processes that ensure best practices in campaign and lead management Analytical skills suitable to campaign measurement and knowledge of key marketing campaign metrics Skills and Qualifications Database management Ability to create email templates, calendars, schedules, and dynamic drip campaigns Strong attention to detail Understanding of contact management techniques such as scoring, tagging and lead stage Understanding of nurture sequences through journeys/workflows Dashboard-building and reporting Knowledge in Advance data analytics Strong analytical skills and communication skills Problem-solving and decision-making skills Data visualization skills HubSpot certifications Google certifications