Head of Marketing

Responsibilities:

• Managing a global, cross-industry, content and event campaign pipeline: working closely with the geographical and cross-industry marketing teams on implementation of PSP-focused marketing campaigns—from development, to execution, to post-execution analysis.
• Building and implementing project plans to ensure throughput efficiency against tight delivery deadlines.
• Collaborating closely with the marketing Digital, Operations, Events, Content and Social Media teams to ensure maximum marketing channel success and leveraging of new and innovative mediums.
• Communicating campaign objectives, execution plans, milestones, responsibilities, and results.
• Establishing and effectively managing expectations amongst stakeholders outside of marketing.
• Contributing to marketing team meetings and planning sessions with Partners and marketing leaders across the globe. This will typically also include teams formed from our centers of excellence to address a specific project or need in collaboration with other functions across the firm (including, but not limited to, Knowledge Services, Design, and Information Technology, Practice Management, among others).
• Coordinating with outside vendors (like event production companies, podcast producers, etc.) to ensure alignment and that campaigns continue to move forward.
• Monitoring, measuring, and analyzing the effectiveness of marketing initiatives through the firm's CRM and other marketing technologies and reporting tools, and using this data to continually improve the effectiveness of our campaign effectiveness in the marketplace.
• Following industry trends and providing competitive as well as channel intelligence to effectively enable Oliver Wyman to participate in discussions shaping the industry.