Trade Manager

Financial & standards
• Coach and mentor the online team to ensure successful execution of the online vision and roadmap.
• Responsible for ensuring that all customer service initiatives are in place, resolving issues quickly and courteously.
• Ensure that each brand has the correct resource model in place, exceeding the needs of the customer (right people / right place / right time / doing the right thing), whilst also meeting the business productivity targets.
• Build strong relationships with all internal customers across head office functions and retail management.
• Support in promoting sustainability initiatives to transform the lives of the community and contribute to the net positive impact, and health and wellness.
• Drive the execution of online strategy to unlock business growth while staying abreast of industry trends, best practices and competitive strengths / weaknesses.
• Manage the online customer experience from conceptualizing the website front-end look and feel, buying and selling flows, search capabilities, product exploration, shopping and check out, keeping the overall omnichannel experience at the core.
• Build relationship with diverse online marketplaces to ensure relevant and current new collections and product mix are available at all times.
• Monitor performance of the online websites, including management of SEO (Search Engine Optimization) / SEM (Search Engine Marketing) related activities for optimal efficiency and effectiveness.
• Partner with Customer Insights team to scope and interpret digital analytics across platforms to inform future state design and decision making.
• Work closely with Marketing stakeholders to design and enable core marketing efforts, including editorial calendar, content updates, product launches, promotions, emails and strategic communication.
• Responsible for logistics related to online sales, availability of stocks and timely delivery of orders.
• Meet and exceed the financial targets of online trading business.
• Ensure existing and upcoming sites/apps are in line with industry standards and brand and MAF guidelines.
• Analyze business reports and provide the direction for corrective action where required.
• Provide critical analytical feedback on sites/Apps performance at the weekly / monthly trade reviews together with the Brand Director.
• Contribute and support the business in achieving the Dare Today, Change Tomorrow sustainability strategy.

KPIs
• Target achievement
• Penetration Rate
• Customer experience
• Sustainability Initiatives