Digital Marketing Manager

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Brainstorms new and creative growth strategies.
• Collaborates with agencies (PR agency, social media agency, digital agency, creative agency) and other vendor partners.
• Collaborates with internal teams to create landing pages for dedicated campaigns and optimize user experience.
• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Designs, builds and maintains the hotel’s and outlets social media presence.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Evaluates emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identifies trends and insights, and optimizes spend and performance based on the insights.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Instruments conversion points and optimize user funnels.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
• Measures and reports performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
• Plans and executes all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns for the hotel and F&B outlets.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Supervises photo and video shoots for the hotel and F&B outlets.
• Updates and maintains the hotel’s website content (all.accor.com and brand.com websites).
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets