Revenue Management

• Leverage consumer research to generate insights for pricing and product definition
• Analyze sales data to understand guest behavior by identifying trends and patterns in consumer transactions.
• Recommend product / pricing layout to maximize demand and conversion on various channels (at the gate, website, etc.)
• Identify upselling opportunities across the resort and implement the relevant mechanics to drive increased guest spending
• Consider in-park spending to identify package opportunities and ensure consistency of strategies with in-park operations
• Leverage industry / competition benchmarks to identify new trends and potential opportunities
• Maximize utilization of available technology to drive sales and per cap
• Take part to annual strategy definition, devising with Marketing, Sales and Operations the main strategies to drive visitation and per cap
• Develop and provide Revenue Budget reflecting strategies and help identifying potential highs and lows
• Provide insights from analysis on strategic opportunities to drive revenue
• Develop and maintain budgeting tools