Choice Advertising

About Choice Advertising

Placemat advertising is unique and unconventional. It is an ambient marketing technique where advertisers target customers with ads when they are enjoying a peaceful time. The unusual nature of ambient advertising makes it difficult for customers to ignore the message. For example, there is no way a customer will avoid an ad on a placemat for more than the best part of an hour. As such, this results in high rates of brand engagement, which leads to a sales increase.