Main Accountabilities:

• Lead and execute JOHNSON’S Baby short & long-term end-to-end strategies for the total Toiletries & Kids portfolio.
• Lead the development of robust and innovative Integrated Marketing Communication (IMC) campaigns in close partnership with EMEA Regional Franchise and external agency media & content partners. Influence and shape the regional content & claims to ensure it’s fit for purpose for the AMET cluster.
• Lead the brand’s operational business cycle in close partnership with the Gulf Squad (Demand Reviews, P&L and share deep dives to action, Brand & Customer reviews)
• Lead analysis and execution of total AMET and Gulf P&L initiatives such as Cost Improvement Plans, portfolio simplification and pricing recommendations.
• Overall brand P&L management: STT, NTS, GP, BME, Brand contribution
• AMET Tribe Champion – Ensure the needs of the AMET clusters are considered when developing content, claims & innovation. Scale best practice initiatives and content across the AMET cluster.
• Responsible for deep understanding of our diverse consumers by market to ensure that every decision made has our consumer’s needs at heart
• Build and establish effective partnerships with key external and internal cross-functional business partners
• Develop a team of high performing individuals
• As a leader in the business, contribute to the culture of innovation, collaboration and talent development across marketing