Sunjae Youm

Developed skills in Python
Developed skills in data visualization using Tableau
Developed skills in data visualization using Pandas
Developed skills in data visualization using Matplotlib
Developed skills in database management using MongoDB
Developed skills in database management using PostgreSQL
Developed skills in machine learning using TensorFlow
Developed skills in machine learning using Keras
Developed skills in machine learning using Scikit-learn
Developed skills in machine learning using PySpark

Spearheaded Power BI implementation
Developed KPI dashboards to monitor traffic
Developed KPI dashboards to monitor customer behavior
Developed KPI dashboards to monitor marketing ROI
Analyzed digital marketing performance
Analyzed categorical performance
Analyzed strategic performance
Delivered insights to enhance ROAS
Utilized CRM (Treasure Data) to identify target audiences
Delivered actionable insights to marketing teams
Collaborated with front-end developers to enhance website infrastructure
Collaborated with back-end developers to enhance website infrastructure
Collaborated with front-end developers to improve stability
Collaborated with back-end developers to improve stability
Collaborated with front-end developers to improve speed
Collaborated with back-end developers to improve speed
Collaborated with front-end developers to improve UI/UX
Collaborated with back-end developers to improve UI/UX
Worked with ERP developers to optimize infrastructure
Worked with ERP developers to optimize forecasting
Worked with ERP developers to optimize logistics
Produced weekly analytical reports
Produced monthly analytical reports
Partnered with stakeholders to define requirements for data analytics tasks
Supported the integration of analytics into broader business objectives

•Spearheaded Power BI implementation, developing KPI dashboards to monitor traffic, customer behavior, and marketing ROI
•Analyzed digital marketing, categorical, and strategic performance, delivering insights to enhance ROAS
•Utilized CRM (Treasure Data) to identify target audiences, delivering actionable insights to marketing teams
•Collaborated with front-end and back-end developers to enhance website infrastructure, stability, speed, and UI/UX, while also working with ERP developers to optimize infrastructure, forecasting, logistics, and other key operations
•Data Collection & Analysis: Produced weekly/monthly analytical reports and partnered with stakeholders to define requirements for data analytics tasks, supporting the integration of analytics into broader business objectives

Led the design and implementation of an e-commerce operations system
Integrated Shipstation to automate scanning for all orders across Amazon Seller Central, Walmart Seller, and the company website
Collaborated with back-end developers to establish a seamless e-commerce operations system
Collaborated with ERP developers to establish a seamless e-commerce operations system
Ensured smooth integration and stabilization
Built a workflow and communication bridge between marketing and office teams
Reduced overstocking
Improved the efficiency of promotional events

•Led the design and implementation of an e-commerce operations system, integrating Shipstation to automate scanning for all orders across Amazon Seller Central, Walmart Seller, and the company website
•Collaborated with back-end and ERP developers to establish a seamless e-commerce operations system, ensuring smooth integration and stabilization
•Built an effective workflow and communication bridge between marketing and office teams, reducing overstocking and improving the efficiency of promotional events

Set up digital campaigns on Facebook Ads
Optimized digital campaigns on Facebook Ads
Set up digital campaigns on Google Ads
Optimized digital campaigns on Google Ads
Aligned campaigns with core marketing strategies
Used Google Tag Manager to track and analyze performance
Used Google Analytics to track and analyze performance
Conducted A/B testing to refine CTA wording
Conducted A/B testing to refine ad content
Conducted A/B testing to refine audience segmentation
Enhanced reach
Enhanced conversions
Enhanced overall ad effectiveness
Managed campaign metrics
Managed SAP inventory alignment
Managed strategic promotions
Oversaw campaign performance metrics including conversion rate
Oversaw campaign performance metrics including site traffic
Oversaw campaign performance metrics including email campaigns
Managed inventory using SAP for real-time sales alignment
Forecasted product needs
Managed digital promotions
Leveraged data for strategic inventory adjustments

•Set up and optimized digital campaigns on Facebook and Google Ads in alignment with core marketing strategies, using Google Tag Manager and Google Analytics to track and analyze performance
•Conducted A/B testing to refine CTA wording, ad content, and audience segmentation, enhancing reach, conversions, and overall ad effectiveness
•Managed campaign metrics, SAP inventory alignment, and strategic promotions
•Oversaw campaign performance metrics (conversion rate, site traffic, email campaigns) and managed inventory using SAP for real-time sales alignment
•Forecasted product needs and managed digital promotions, leveraging data for strategic inventory adjustments

• Assist/encourage customers Personal Insurance (Home & Auto) and Business Owners & Commercial auto Insurance
• Introduce possible options & analyze quotes from carriers to gratify customers.
• Support the delivery of business strategy, objectives, goals and targets through the effective engagement, deployment and development of people
• Sales and service Commercial Lines Insurance
• Work with firms to develop and promote cross market accounts
• Provide superior customer service and communications to all customers including oral, letter writing, e-mail and general correspondence