[email protected]

My core responsibility is to oversee the seamless operation of a vast
operation of over +50K drivers, guaranteeing their safety and reliability to
meet stringent operational standards. To track and enhance performance, I
devised pivotal KPIs and regularly generated comprehensive management
reports. In addition, I actively collaborated with our marketing and customer
acquisition teams, lending consistent support to realize an impressive 90%
fulfillment rate and a 67% conversion rate.
Developed the strategy for offline acquisition for fleet partnerships and
increased contribution by 20%
Developed Automated processes through bots to improve GO Business
profile “new vertical “and increased leads from 30% to 70%
Established an inclusive Captain Manual covering all instructions and
application flow reducing inquiries by 30%
Drove the cost of acquisition down by 40%.
Achieved the highest Captain's Net Promoter Score (NPS) score across the
network
Led and managed the team to achieve 100% of the 2022 Proactive Supply
growth Plan despite the limited resources .
Balance the supply and demand for all verticals at GO (Ride-Hailing, Bus ,
delivery and event booking).
Responsible for managing the Supply growth, acquisition in alignment with
the demand targets and supply utilization .
Manage city supply budget and ensure that incentive efficiency OKRs are
constantly met and exceed the targets
Drive effective captain loyalty and engagement programs to ensure strong
captain retention and increase captain lifetime value
Ensure quality of service provided by captains are aligned with company
objectives and best in the city

Led transportation operations for 48 AFC Asian Cup teams and referee drivers.
Ensured seamless operations for more than 60 drivers and 99.5% on-time arrivals.
Served as primary point of contact for Team Services, resolving issues and achieving 100% client satisfaction.
Developed and implemented transportation plans.
Managed drivers.
Reported on fleet utilization.
Collaborated with the AFC Transport Manager to develop and implement transportation service levels that met AFC standards.
Liaised with the AFC Supreme Committee to ensure comprehensive planning and execution of transportation services.
Oversaw all aspects of ground transportation operations, including vehicle dispatching, route planning, and driver management.
Developed and delivered training programs for team drivers, enhancing their knowledge and skills.
Produced comprehensive reports on PMA movements and fleet utilization, providing valuable insights for future tournaments.
Demonstrated exceptional problem-solving skills, effectively managing and resolving transportation challenges throughout the event.
Maintained open communication with AFC staff and stakeholders, ensuring transparency and collaboration.
Adapted to meet daily changes in the transportation program, ensuring flexibility and responsiveness.
Guaranteed safe and timely transportation for all teams and referees, upholding the highest standards of professionalism.

Ensured updated details were obtained from the market concerning current coverage and potential coverage.
Conducted analysis of the geo-marketing plan versus actual progress on a monthly basis and recommended improvements.
Identified the need for new CSPs.
Monitored competition coverage.
Dispatched all needed information about new site launches.
Contacted the Customer Service Department and Commercial Departments for coverage data collection.
Analyzed the coverage data collected and recommended improvement.
Performed field visits to selected sites.
Maintained and developed a computerized database for prospect cities.
Developed ideas related to the nature and culture of each city to be considered in the launch process.

Provided annual coverage rollout plan and followed up on actual rollout versus planned.
Identified rollout priorities for technical teams to assure achieving high potential coverage first and foremost.
Identified geotargets of interest based on business interests in terms of sales points, support points, coverage expansion, coverage improvement, outdoor location, and similar needs.
Was sole owner of SUDATEL digital maps, developing and maintaining them with points of interest for SUDATEL and competition in terms of commercial and technical infrastructure.
Acquired and maintained Sudan digital maps as required by management.
Managed and regularly updated GIS data.
Provided support to all marketing departments regarding customized mapping of needed data.
Provided different data layers as required by management.
Ensured availability and currency of Sudan macroeconomic data.
Ensured availability and currency of Sudan demographic data.

Monitored the installation of new sites including equipment and components of equipment.
Managed rollout projects.
Monitored and controlled the implementation of all NI requests to ensure meeting standardized cost, time, and quality.
Served as technical support for contractors, engineers, and department technicians, and provided onsite technical support if needed.
Issued work orders and was responsible for optimal work distribution between internal and external resources to ensure tasks were performed with high efficiency.
Created and updated NI database system regarding MTN fixed assets reports.
Issued final acceptance certificate approvals as per quality assurance department standards.
Performed installation, configuration, commissioning, testing, operations, and maintenance of VSAT earth station sites.
Handled hub operation and maintenance of VSAT circuits.
Performed site survey for possible VSAT location.

Participated in defining and documenting the company's major KPIs.
Prepared technical specifications, designed and developed various BI reports and analytics.
Activated newly integrated BTS sites and nodes after normal working hours, weekends, and public holidays to ensure optimal network performance and meeting business objectives and plans.
Monitored and acknowledged alarms from all network elements such as core, transmission, and power networks.
Assumed responsibility for correctly forwarding trouble tickets issued against MTN staff, other GSM providers, international providers, and MTN contractors, and ensured those tickets were resolved within the specified period.
Identified malfunctioning of network elements for overall efficiency and trouble spots using OSS Ericsson, M2000i Huawei, EMS ZTE WinFIOL, FACTS, and in-house developed tools.
Ensured transmission cutover including radio, satellite, fiber, SDH backbone, and links, route expansion, and BTS cutovers were properly implemented and in line with service level agreements.
Acted as interface and provided access reference numbers to MTN contractors, field engineers, Operational Maintenance Centre engineers, and other GSM/PTO companies for planned work, change requests, and access to MTN locations.