Lea Engamba

Collected and analyzed digital performance indicators to assess project effectiveness., Performed post-event analyses to measure impact and pinpoint areas for improvement., Executed benchmarking and cost analyses to support vendor selection and optimize project budgets., Prepared summaries and actionable recommendations to guide operational decision-making., Managed cross-functional project coordination between internal teams and external partners.

Enhanced performance indicators by consolidating and organizing commercial and CRM data, including leads, partner activity, and contract monitoring., Evaluated commercial performance across channels, partners, and customer segments (conversion rates, volumes, monthly trends) to identify patterns and gaps relative to targets., Developed tracking dashboards and reporting summaries to support performance management for Sales teams and upper management., Identified commercial optimization opportunities through analytical insights, including partner prioritization, action targeting, and campaign adjustments., Collaborated with Sales and Marketing to harmonize data, objectives, and commercial action plans.