Zeinab Ahmed

Zeinab Ahmed

Sales Analyst
Egypt
English, Arabic

نبذة عني

Sales Analyst with over 11 years of experience in the FMCG industry, specializing in sales analytics, data reporting, business intelligence, and marketing research. Skilled in transforming complex data into strategic ins…

الخبرة

Sales Support & Branch Admin (Behira & Tanta)

DANONE Egypt
Apr 2013 - Oct 2014 · 1 سنة 6 أشهر

Prepared and shared daily sales reports to track sales performance and inform business decisions.
Ensured smooth operations and efficiency by following up on all administrative tasks.
Supported the sales team with sales reports and presentations.
Presented all HR tasks.

Sales Support & Branch Admin (Behira & Tanta)

DANONE Egypt
Apr 2013 - Oct 2014 · 1 سنة 5 أشهر

Prepared and shared daily sales reports to track sales performance and inform business decisions, Ensured smooth operations and efficiency by following up on all administrative tasks, Supported the sales team with sales reports and presentations, Presented all HR tasks

Database Engineer

Tanta University
Jan 2010 - Dec 2011 · 1 سنة 11 أشهر

Administered and optimized database systems for the Faculties of Dentistry and Science, maintaining 99.9% data accuracy and enabling seamless access for academic and administrative users.
Managed and updated the database records, ensuring consistency, accuracy, and compliance with academic data standards.
Performed routine system backups, resolved access and performance issues, and reduced downtime.

Database Engineer

Tanta University
Jan 2010 - Dec 2011 · 1 سنة 10 أشهر

Administered and optimized database systems for the Faculties of Dentistry and Science, maintaining 99.9% data accuracy and enabling seamless access for academic and administrative users, Managed and updated the database records, ensuring consistency, accuracy, and compliance with academic data standards, Performed routine system backups, resolved access and performance issues, and reduced downtime

Sales Support & Analyst (Alex & Delta Region)

DANONE Egypt
Oct 2014

Provided daily insights into the performance of Alex and Delta teams, enabling data-driven decision-making.
Supported management and sales teams in monthly business planning, forecasting, and target setting.
Collaborated with sales teams and regional managers to determine sales forecasts and projections.
Followed up on deviations from production plans and communicated with sales teams to capture missed volumes.
Analyzed and evaluated market performance, geographical expansion, and distribution channels.
Tracked and evaluated sales performance by brand, channel, customer, and region, using dashboards to guide strategy adjustments and promotional focus.
Tracked trade deals and consumer promotions.
Supplied daily, weekly, and monthly sales performance reports as needed.
Developed and shared analysis reports, including dashboard metrics, scorecard metrics/KPIs, strike rate, fridges report, top customers report, and best sales estimate.
Managed team monthly commissions for sales representatives, supervisors, and fleet teams.
Analyzed competition results and measured success of competitions.
Coordinated weekly plans with the unit.
Coordinated branch-level HR operations, including hiring, onboarding, resignations, and employee records management.
Led HR policy induction sessions for all new hires and facilitated ongoing training and development initiatives.
Managed employee administration tasks such as payroll setup, bank account processing, medical and social insurance, and vacation tracking.
Supported compliance with labor laws by handling documentation for penalties, overtime, and HR letters.

Sales Support & Analyst (Alex & Delta Region)

DANONE Egypt
Oct 2014

Provided daily insights into the performance of Alex and Delta teams, enabling data-driven decision-making, Supported management and sales teams in monthly business planning, forecasting, and target setting, Collaborated with sales teams and regional managers to determine sales forecasts and projections, Followed up on deviations from production plans and communicated with sales teams to capture missed volumes, Analyzed and evaluated market performance, geographical expansion, and distribution channels, Track and evaluate sales performance by brand, channel, customer, and region, using dashboards to guide strategy adjustments and promotional focus, Tracked trade deals and consumer promotions, Supplied daily, weekly, and monthly sales performance reports as needed, Developed and shared analysis reports, including dashboard metrics, scorecard metrics/KPIs, strike rate, fridges report, top customers report, and best sales estimate, Managed team monthly commissions for sales representatives, supervisors, and fleet teams, Analyzed competition results and measured success of competitions, Coordinated weekly plans with the unit, Coordinated branch-level HR operations, including hiring, onboarding, resignations, and employee records management, Led HR policy induction sessions for all new hires and facilitated ongoing training and development initiatives, Managed employee administration tasks such as payroll setup, bank account processing, medical and social insurance, and vacation tracking, Supported compliance with labor laws by handling documentation for penalties, overtime, and HR letters

المهارات

Sales Forecasting & Planning Sales Performance Analysis Microsoft Excel (PivotTables VLOOKUP Formulas) Power BI (Dashboards Data Modeling DAX) Business Intelligence Reporting KPI Tracking & Scorecard Metrics Territory Sales Analysis CRM & ERP Tools: SAP HR ESS Logitime Data Cleaning & Transformation (Power Query Power Pivot) Commission & Incentive Calculation Market & Channel Analysis Inventory Deviation Tracking Analytical Thinking – Ability to draw actionable insights from complex datasets Attention to Detail – Strong focus on data accuracy and report quality Problem-Solving – Proactively identifies issues in forecasts or reporting and proposes solutions Cross-Functional Collaboration – Experience working with sales HR finance and operations teams Time Management – Meets tight deadlines for daily weekly and monthly reporting Adaptability – Quickly learns new tools and adjusts to new processes Communication – Able to explain data insights clearly to non-technical teams Team Player – Supports team goals and contributes to collaborative success Discretion & Confidentiality – Especially in handling HR and payroll data Sales Forecasting Sales Planning Microsoft Excel PivotTables VLOOKUP Power BI Dashboards Data Modeling DAX KPI Tracking Scorecard Metrics SAP HR ESS Logitime Power Query Power Pivot Data Cleaning Data Transformation Commission Calculation Incentive Calculation Market Analysis Channel Analysis Analytical Thinking Attention to Detail Problem-Solving Cross-Functional Collaboration Time Management Adaptability Communication Team Player Discretion Confidentiality
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