As a Market Research and Insight Specialist with over three years of experience, my focus has been on delivering actionable customer and market insights that drive strategic decisions. At LC Waikiki, I led research initi…
As a Market Research and Insight Specialist with over three years of experience, my focus has been on delivering actionable customer and market insights that drive strategic decisions. At LC Waikiki, I led research initiatives that informed product, pricing, and merchandising strategies, including enabling a 10% sales uplift in an underperforming category through targeted qualitative insights. My expertise spans qualitative and quantitative research methods, statistical analysis, and stakeholder reporting.
Skilled in data cleaning, analysis, and storytelling, I excel at uncovering trends that align with business objectives. By leveraging tools like SPSS and Tableau, I have consistently translated complex data into meaningful insights. With a passion for understanding customer behavior, my goal is to continue empowering teams with data-driven strategies that optimize performance and reduce risk.
Delivered market research projects that informed product, pricing and marketing strategies, supporting commercial growth.
Provided consumer insights through focus groups on perceptions of ‘elegance’; findings guided product team decisions and supported a fast-selling collection.
Contributed qualitative insights on the skirts category, enabling merchandising adjustments that drove a 10% sales uplift in an underperforming segment.
Produced statistical analysis and dashboards (SPSS, Excel, Tableau), delivering clear evidence for senior decision-making.
Conducted in-depth interviews and short “flash interviews” with store customers to test hypotheses and capture real-time feedback, keeping product teams continuously updated on customer expectations and reducing risk of sales shortfalls.
Monitored shifts in customer expectations, keeping product teams updated to prevent sales shortfalls and ensure market relevance.
Delivered market research projects that informed product, pricing and marketing strategies, Provided consumer insights through focus groups on perceptions of 'elegance', Contributed qualitative insights on the skirts category, Produced statistical analysis and dashboards, Conducted in-depth interviews and short 'flash interviews' with store customers, Monitored shifts in customer expectations
Took responsibility for a high-impact Customer Satisfaction programmer across 12 store locations, ensuring continuity after a team member’s departure.
Analyzed datasets (SPSS, Excel) to identify performance drivers and improvement opportunities, informing client management actions.
Delivered executive summaries and insight-driven presentations, directly shaping client strategies to enhance customer experience.
Managed end-to-end projects from briefing to delivery, including fieldwork supervision, data quality control and client reporting.
Led studies such as Brand Health, Reputation Tracking and Customer Experience, while designing questionnaires and applying multiple methodologies (CATI, CAWI, qualitative and quantitative).
Took responsibility for a high-impact Customer Satisfaction programmer, Analyzed datasets to identify performance drivers and improvement opportunities, Delivered executive summaries and insight-driven presentations, Managed end-to-end projects from briefing to delivery, Led studies such as Brand Health, Reputation Tracking, and Customer Experience
Supported medical research projects through study design, sample size calculation, and application of parametric and non-parametric methods (e.g. chi-square, Mann–Whitney U, ANOVA, MANOVA).
Assisted in teaching statistical methods to health sciences students and provided analytical support to faculty, ensuring accurate and well-structured reporting of results.
Supported medical research projects through study design and analysis methods, Assisted in teaching statistical methods to health sciences students
نظام التوظيف التشغيلي المعتمد على الذكاء الاصطناعي أولاً، الذي يوحّد ويؤتمت دورة التوظيف بالكامل للمؤسسات الحديثة حول العالم.
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