Fatima Gurbanova

Led the product data team in supporting Customer Experience, Partner Portal, and Mobile teams.
Closely collaborated with product managers on business case calculations and metric developments.
Implemented Mixpanel and GA4 tracking, along with Tableau dashboards, to enhance web and mobile analytics.
Aided strategic decision-making and optimization of customer journeys.
Developed a product data analytics framework at the company.
Provided workshops.
Facilitated in-depth research.

Led the product data team in supporting Customer Experience, Partner Portal, Mobile teams, closely collaborating with product managers on business case calculations and metric developments. Implemented Mixpanel and GA4 tracking, along with Tableau dashboards, to enhance web and mobile analytics, aiding in strategic decision-making and optimization of customer journeys. Developed a product data analytics framework at the company, providing workshops and facilitating in-depth research.

Optimized and maintained database tables.
Diagnosed complex ETL processes to ensure accurate data warehousing.
Successfully delivered regulatory reports for B2B and B2C projects.
Ensured compliance and operational transparency.
Transformed traditional Excel reports into dynamic, visually appealing dashboards.
Improved data accessibility and decision-making across the organization.
Created analytical reports including CRM, KPIs, customer segmentation, and financial analyses.
Enhanced strategic support for business stakeholders.

Collaborated closely with the Activation, Retention, and Loyalty Squad at Kapital Bank.
Provided valuable insights derived from customer transactional, behavioral, and lifecycle data.
Contributed to the optimization of customer engagement strategies.
Conducted in-depth analysis and visualization of various portfolios.
Created key-metric dashboards for the business.
Included conversion rate metrics, improvement recommendations, revenue insights, and Key Performance Indicators (KPIs) in dashboards.
Facilitated data-driven decision-making.

Led the Business Intelligence team.
Enhanced BI operations.
Collaborated with cross-functional teams to develop insightful reports across five departments.
Enabled data-driven decision-making.
Played a pivotal role in data governance.
Worked with the Data Warehouse team to ensure data quality and consistency.
Fostered educational outreach on analytics use among stakeholders.
Designed and deployed comprehensive dashboards for Marketing, Operations, Sportsbook, Casino, Risk, and Compliance teams.

Enhanced weekly, monthly, and ad-hoc reporting.
Provided over 20 business stakeholders with updated data for informed decision-making.
Enabled data-driven improvements in Operations across 11 African countries by focusing on CSATs, FRT, and QRT metrics.
Developed and implemented the Customer Experience Index (CXI) reports for the management team.
Developed and implemented KPI reports for the management team.
Aligned strategic decisions with business goals.
Introduced CRM reporting to the Marketing team.
Focused on nurturing customer relationships.
Significantly increased customer satisfaction and retention rates.

Optimized and maintained database tables, diagnosing complex ETL processes to ensure accurate data warehousing. Successfully delivered regulatory reports for B2B and B2C projects, ensuring compliance and operational transparency. Transformed traditional Excel reports into dynamic, visually appealing dashboards, improving data accessibility and decision-making across the organization. Created a broad range of analytical reports, including CRM, KPIs, customer segmentation, and financial analyses, enhancing strategic support for business stakeholders.

Collaborated closely with the Activation, Retention, and Loyalty Squad at Kapital Bank to provide valuable insights derived from customer transactional, behavioral, and lifecycle data, contributing to the optimization of customer engagement strategies. Conducted in-depth analysis and visualization of various portfolios, creating key-metric dashboards for the business. Dashboards included conversion rate metrics, improvement recommendations, revenue insights, and Key Performance Indicators (KPIs) to facilitate data-driven decision-making.

Led the Business Intelligence team enhancing BI operations and collaborating with cross-functional teams to develop insightful reports across five departments, enabling data-driven decision-making. Played a pivotal role in data governance, ensuring data quality and consistency while fostering educational outreach on analytics use among stakeholders. Designed and deployed comprehensive dashboards for Marketing, Operations, Sportsbook, Casino, Risk, and Compliance teams.

Enhanced weekly, monthly, and ad-hoc reporting, providing over 20 business stakeholders with updated data for informed decision-making and enabling data-driven improvements in Operations across 11 African countries by focusing on CSATs, FRT, and QRT metrics. Developed and implemented the Customer Experience Index (CXI) and Key Performance Indicator (KPI) reports for the management team to align strategic decisions with business goals. Introduced CRM reporting to the Marketing team, focusing on nurturing customer relationships, which significantly increased customer satisfaction and retention rates.