I am a CSM & CSPO certified product manager who believes that creating effective products starts with a deep understanding of the customer together with in-depth technical expertise, commercial acumen & domain knowledge.…
I am a CSM & CSPO certified product manager who believes that creating effective products starts with a deep understanding of the customer together with in-depth technical expertise, commercial acumen & domain knowledge. This strong customer focus and attention to detail has enabled me to consistently define and deliver industry leading products at some of the world's most innovative companies such as Sky and DAZN
Senior Product Manager for an advertising platform that lets agencies to plan, schedule & measure campaigns.
Leading the discovery & execution for the Sky Media’s Ads platform; a system that helps advertisers plan, track & measure campaigns on Sky’s DTH, OTT product portfolio
Analysed, coordinated & helped deliver two major projects concurrently within a span of 8 months
Targeted advertising capability for Sky’s promos on ROI channels
First phase of Sky’s flagship reporting programme that enables advertisers to target and track the same campaign across DTH & OTT platforms
Led product management for ecosystem integrations on Comcast’s flagship Xfinity STB
Collaborated with design, front-end and back-end teams in the US and Europe to enable seamless feature implementations on Peacock iOS & android mobile apps
Led a product development team (3 Dev teams, 2 POs, 2 BAs) that shipped many time-critical features such as Closed Captions, Multi Track Audio, Video Player & Content Discovery features
Created an MVP focussed product backlog to ensure prioritization of business critical, high customer impact features
Developed Internal Press Release FAQ & overview documents on high value customer and business impacting features by collaborating with marketing, finance and technology teams
Developed analytics on Looker and Tableau to track & measure user behaviour that helped make insightful product decisions
Performed deep dive analysis using data tools to not just determine customer engagement metrics on front end features but also to identify the performance of API’s
Led the product management effort for digital platforms transformation project by creating wireframes with UX designers, conducted workshops to align the stakeholders on final UX designs
Managed the product roadmap (including UX facilitation, creation, estimation & planning of user stories), led product demos and ensured that the product requirements for Mobile, Web, TV and Roku devices were served aptly by our APIs
Acted as a liaison for product managers, technical leads, architects and helped deliver complex technical features on authentication and streaming
Mentored 2 analysts on best practices of testing, technical analysis and saw them take more ownership on the project
Prepared flowcharts and sequence diagrams for features like login authentication, ad integration, rights management etc. that helped with easier development of complex features
Created test strategy for functional testing of various components within the app, 3rd party integrations & regression test
نظام التوظيف التشغيلي المعتمد على الذكاء الاصطناعي أولاً، الذي يوحّد ويؤتمت دورة التوظيف بالكامل للمؤسسات الحديثة حول العالم.
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