Product manager with experience leading B2B e-commerce and internal digital systems development at LLC "BAGI" in Ulyanovsk, Russia. Skilled in product analytics, experimentation, UX/UI, financial modeling, and a wide ran…
Product manager with experience leading B2B e-commerce and internal digital systems development at LLC "BAGI" in Ulyanovsk, Russia. Skilled in product analytics, experimentation, UX/UI, financial modeling, and a wide range of tools including Python, SQL, Tableau/Power BI, Google Analytics 4, Google Tag Manager, Amplitude, Mixpanel, Figma, Miro, GitLab, and 1C platforms.
Created from scratch a B2B e-com platform from idea to launch.
Handled Discovery & Delivery, prototyping for desktop, tablet, and mobile versions, and designed JTBD scenarios.
Created a plan for growth, development, and payback of the product.
The product currently generates 14% of the company's total revenue.
Developed and implemented a bonus system (cashback) based on ABC-XYZ product classification.
Sales of stimulated goods increased from 7% to 56% compared to the same previous period.
Improved internal search logic, resulting in a 15% increase in add-to-cart conversion through search.
Reduced the average time to complete a cart by 20%.
Conducted qualitative research to identify weaknesses in key website pages and internal search functionality.
Enhanced UX/UI pages, reducing bounce rates by 7% and increasing the add-to-cart conversion rate by 37%.
Restructured and automated email marketing using trigger-based and transactional campaigns.
Implemented coupon auto-generation and personalized recommendation emails, resulting in an 18% increase in Repeat Purchase Rate.
Developed a debt collection email campaign, reducing the average overdue percentage per manager by 14.6 percentage points.
Implemented chat-GPT to automate routine processes such as filling in item specifications.
Task efficiency increased by over 15 times, reducing the time spent on data input and enhancing data accuracy.
LLC "BAGI" (Sep. 2021 – Present) Ulyanovsk, Russia
The company is a regional leader in the distribution of household chemicals, stationery, and perfumery products.
Product manager (B2B e-com)
● Created from scratch (from idea to launch) a B2B e-com platform: Discovery&Delivery, prototyping (desktop,
tablet and mobile versions), designed JTBD scenarios. Created a plan for growth, development and payback of the
product.
The product currently generates 14% of the company's total revenue.
● Developed and implemented a bonus system (cashback) based on ABC-XYZ product classification. Sales of
stimulated goods increased from 7% to 56% compared to the same previous period.
● Improved internal search logic, resulting in a 15% increase in add-to-cart conversion through search, and the
average time to complete a cart has decreased by 20% - users make a purchase faster, saving their time.
● Conducted qualitative research to identify weaknesses in key website pages and internal search functionality.
Enhanced UX/UI pages, reducing bounce rates by 7% and increasing the add-to-cart conversion rate by 37%.
● Restructured and automated email marketing using trigger-based and transactional campaigns. Implemented
coupon auto-generation and personalized recommendation emails, resulting in an 18% increase in Repeat
Purchase Rate.
Also developed a debt collection email campaign, reducing the average overdue percentage per manager by 14.6
percentage points.
● Implemented chat-GPT to automate routine processes, such as filling in item specifications. Task efficiency
increased by over 15 times, reducing the time spent on data input and enhancing data accuracy (minimizing
human error).
Led the development of 5 internal digital systems.
Implemented 73 modifications/features, improving the speed of working with the data, the performance and usability of the systems.
Minimized the number of bugs.
Developed and implemented a secure environment for outsourced developers, eliminating the possibility of data leaks and system corruption.
Organized a tender system, significantly reducing the development cost without compromising on quality and speed.
نظام التوظيف التشغيلي المعتمد على الذكاء الاصطناعي أولاً، الذي يوحّد ويؤتمت دورة التوظيف بالكامل للمؤسسات الحديثة حول العالم.
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