Alessia Gaspani

Lead end-to-end quantitative and qualitative research initiatives, including usability testing, user interviews, and survey design, to inform digital product strategy across global markets. Design and maintain Copilot adoption and intensity reporting frameworks, combining quantitative KPIs with qualitative user feedback to build robust executive-level narratives and decision-making support. Spearhead AI enablement programs, including prompt curation and UX testing for NowAssist agents (HR/IT domains), ensuring conversational quality and user satisfaction. Conduct structured research analysis, including interviews, transcript review, thematic clustering, and evidence-based recommendation building, to guide continuous product and service improvement. Drive the AI Enablement initiative for Nespresso Boutique Managers, bridging business needs with technology capabilities through research-backed recommendations. Manage the Copilot Feedback Loop program, channeling real user insights into continuous product improvement cycles. Lead the Me@Nestlé usability research, identifying UX pain points and delivering actionable improvement roadmaps. Bring a proactive and problem-solving approach to validating dashboards, clarifying complex data, and translating ambiguity into practical next steps for stakeholders. Present research findings and strategic recommendations to senior leadership including regional directors and skip-level management.

Conducted WalkMe Workstation research to evaluate digital adoption tools and their impact on employee productivity and digital fluency. Designed and facilitated the Digital Skills Reverse Mentoring Program, pairing digitally-savvy employees with senior leaders to accelerate digital transformation awareness. Developed UX Maturity assessment frameworks to benchmark and elevate design practices across Nestlé IT. Created research methodologies combining qualitative and quantitative approaches, including heuristic evaluations, contextual inquiries, surveys, and behavioral analysis tailored to enterprise digital adoption.

Supported change management initiatives linked to digital transformation programs, helping teams adopt new tools, ways of working, and employee-facing solutions. Contributed to change communication plans and engagement activities, using clear messaging, stakeholder understanding, and feedback gathering to support adoption and manage change effectively. Collaborated with cross-functional stakeholders to coordinate change activities, gather feedback, and monitor adoption needs across initiatives. Helped design user support and onboarding materials, strengthening communication, readiness, and confidence during periods of change.

Founded and managed the UX Contributors Community, demonstrating initiative and problem-solving in building engagement across markets, functions, and time zones. Designed the UX Contributors profiling form to capture skill sets, AI knowledge levels, and engagement preferences — iterating annually to include new zones and emerging capabilities. Applied Design Thinking and research methodologies to innovation projects, contributing not only to ideation and user understanding but also to solution shaping through a designer mindset and familiarity with tools such as Figma. Delivered a guest lecture at IULM University on omnichannel communication and digital employee experience, bridging academic theory with industry practice.

Managed digital product lifecycles and go-to-market strategies for online editorial content, coordinating with editorial, tech, and advertising teams. Planned and executed multi-channel digital marketing campaigns (SEO, SEM, social media, email marketing), tracking KPIs and optimizing conversion funnels. Analyzed web analytics data (Google Analytics) to identify user behavior patterns, inform A/B testing strategies, and improve engagement metrics. Collaborated with UX/UI designers and developers to enhance platform usability and content discoverability, sparking a passion for user-centered design.