Senior Sales Executive– Events & Exhibitions

A leading Events & Exhibitions company is seeking a highly driven Senior Sales Executive responsible for generating new business opportunities and expanding the companys client portfolio across global corporations and government entities. The role requires a proactive sales professional capable of building strong relationships securing new accounts and consistently delivering high-value exhibition and event projects.

The Senior Sales Executive will represent the organization in the market maintain its reputation for excellence and contribute directly to revenue growth.

Business Development

• Identify and acquire new clients across multinational corporations government entities and strategic industry sectors.
• Develop and execute sales strategies to expand the companys market presence locally and internationally.
• Build and maintain long-term relationships with decision-makers and key stakeholders.

Lead Generation & Networking

• Attend trade shows exhibitions conferences and industry events to network with exhibitors and generate qualified leads.
• Actively approach potential clients and convert interactions into business opportunities.
• Maintain a strong professional presence that reflects the companys brand and standards.

Proposal Development

• Prepare customized proposals presentations and project submissions tailored to client requirements.

• Work closely with the design and project teams to ensure proposals are innovative competitive and aligned with client objectives.
• Follow up with prospects and manage the negotiation process until deal closure.

Sales Performance

• Achieve and exceed a minimum quarterly revenue target of AED.

• Manage the full sales cycle from lead generation to contract signing and handover to project teams.

• Maintain accurate sales forecasts and pipeline reports.

Brand & Reputation

• Represent the organization professionally and ensure that all client interactions uphold the companys reputation quality standards and business ethics.
• Maintain strong client relationships that lead to repeat business and long-term partnerships.

• Proven experience (3-5 years) in sales business development or account management preferably within the exhibitions events or experiential marketing industry.
• Strong network within corporate and government sectors is highly desirable.

• Excellent negotiation presentation and communication skills.

• Ability to work under pressure and consistently meet ambitious sales targets.

• Self-motivated proactive and results-oriented mindset.

• Quarterly revenue generation AED 1 million

• Number of new clients acquired

• Lead conversion rate

• Client retention and repeat business