Senior Digital Marketing Manager

We dont think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional.

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. Were building a digital services aggregator platform with a strong telco foundation and a profitable growth strategy that empowers users to drive their own experiencesubscribe once source from many and only pay for what you actually use.

Since being founded in 2021 weve acquired Virgin Mobile MEA Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated colleagues across Chile Colombia KSA Kuwait Mexico Oman and UAE.

To disrupt for good takes a rebellious spirit a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity and together we disrupt the way we and others thinkin about our lives for good.

Do you want to exchange ideas learn from each other and leave your mark on our journey This is the place for you.

At Beyond ONE were redefining roles and breaking barriers to create a world where everyone has the power to drive their own digital journey.

Were a dynamic fast-growing team on a mission to Think Beyond Achieve Together and Deliver for Impact in high-growth markets worldwide.

Since 2021 weve expanded rapidly bringing Virgin Mobile MEA Friendi Mobile MEA and Virgin Mobile LATAM under our belt. With 6.5 million subscribers and a team of 1600 across seven countries were building a revolutionary platform.

If youre excited to challenge the norm thrive in a collaborative environment and create lasting change join our journey. Lets build the future together!

Role Purpose

• Why this role matters:
  As the Senior Digital Marketing Manager you will play a key role in driving discoverability engagement and performance across our digital properties. This role will shape how users find and interact with our brand onlinedirectly influencing acquisition visibility and revenue. Your work will solve the challenge of standing out in saturated digital markets and unlock scalable growth through data-driven optimization.
  
• What success looks like:
  In your first year you will:

• • Conduct a full audit of search performance and deploy a comprehensive SEO/SEM strategy within the first 90 days.

• • Deliver measurable gains by Month 6such as a 20% lift in organic traffic and lower cost-per-acquisition across paid search.

• • Optimize existing platforms and introduce advanced tools like GA4 or automated bidding scripts to further scale value delivery by Month 12.

• Why this is for you:
  If youre excited to take full ownership of a high-impact digital growth lever this is for you. Here youll work at the intersection of marketing data and techdriving real impact and collaborating with talented teams across brand content and analytics. Expect fast learning strategic influence and space to innovate with automation and AI-powered decision-making tools.

Key Responsibilities

In this role you will:

• Lead SEO strategy and execution including on-page off-page and technical SEO initiatives to drive organic search growth. Conduct regular audits to identify and act on optimization opportunities.
• Plan and manage SEM campaigns launching and optimizing ads across platforms like Google and Bing with a focus on CTR CPC CPA and ROAS.
• Conduct keyword and competitor research leveraging insights to inform decision-making and identify new growth channels across both SEO and SEM.
• Analyze performance and own reporting using tools like Google Analytics Search Console and ad platforms to produce actionable insights and stakeholder reports.
• Collaborate on landing page optimization with design product and UX teams to improve SEO relevance and SEM conversion performance through A/B testing and iterative enhancements.
• Oversee paid media budgeting optimizing spend efficiency and forecast accuracy while maximizing return on investment.
• Own the tools and tech stack managing and advancing platforms like SEMrush Ahrefs Tag Manager and Google Ads. Lead implementation of new tools scripts or automations to improve accuracy and scale.
• Work cross-functionally with content brand analytics tech UX and broader marketing teams to ensure alignment and integration across initiatives.
• Drive strategic leadership managing vendor/agency relationships setting best practices and contributing to digital marketing planning cycles.

Qualifications & Attributes

Were seeking someone who embodies the following:

• Education:

• • Bachelors degree in Marketing Digital Marketing Business Communications Computer Science or a related field (required).

• • Masters degree in Digital Marketing Analytics or an MBA with a marketing focus is a plus.

• • Relevant certifications such as Google Ads Google Analytics HubSpot Inbound Marketing and SEO certifications from SEMrush or HubSpot Academy are highly preferred.

• Experience:

• • 57 years of hands-on experience in SEO and SEM roles with a proven track record managing performance marketing search engine strategies and web optimization.

• • Experience in e-commerce digital media technology telecom or B2C digital businesses.

• • Background in fast-paced data-driven environments or agency/in-house marketing teams with a customer acquisition focus.

• Technical Skills:
  Must-haves:

• • Google Ads (Search & Display)

• • Google Analytics (GA4)

• • Google Search Console

• • SEMrush Ahrefs or Moz

• • Google Tag Manager (GTM)

• • Keyword Planner Data Studio and Excel/Google Sheets

• • Solid understanding of on-page SEO off-page SEO technical SEO audience segmentation bidding strategies and A/B testing

Nice-to-haves:

• • JavaScript HTML/CSS familiarity for SEO troubleshooting

• • CMS experience (e.g. WordPress Sitecore)

• • Exposure to AI SEO tools (e.g. Surfer SEO Clearscope ChatGPT for prompts)

• • Experience with retargeting strategies and multi-channel attribution

• • BI tools like Power BI Tableau

• • Familiarity with project management tools (e.g. Asana Jira Trello)

• Language Requirements:

• • Fluency in English and Spanish is required both written and verbal. The ideal candidate will be able to manage campaigns collaborate cross-functionally and report insights in both languages.

• Unique Attributes:

• • Data-driven mindset with strong analytical skills and performance focus

• • Balances strategic vision with flawless tactical execution

• • Collaborative team player fluent in cross-functional environments

• • Curious proactive and up-to-date on changing search algorithms and digital trends

• • Detail-oriented with precision in campaign setup tracking and reporting

• • Agile and adaptable in high-growth evolving contexts

• • Ownership mindsettakes full accountability for SEO/SEM KPIs

• • Clear communicator with the ability to translate data into actionable insights

Our Commitment to Feedback

At Beyond ONE we are dedicated to offering clear and constructive feedback throughout the interview process. If you reach the interview stage but arent selected we will provide feedback to help you understand what our team appreciated in your application and where we identified gaps. We believe offering thoughtful feedback is essential for building trust and fostering long-term relationships even with candidates we may not hire.

Our Compensation Approach

Our compensation reflects our commitment to fairness performance and regional competitiveness. With market-aligned salaries and tailored benefits across our locations we aim to support your well-being and professional growth. Your Recruiter will share more details during the interview process.

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week.
• Healthcare and other local benefits offered in market.

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