Senior CRM Executive

Responsibilities

• Work with the wider CRM team in the planning and execution of the CRM programmes across multiple channels
• Deliver campaign build tasks (build, QA, execution and reporting) within the Braze framework
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  Deliver growing levels of engagement, conversation and performance across email, DM and push

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  Monitor campaign performance metrics

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  Work with the wider team to utilize the Braze platform and get the best out of the system

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  Build campaigns in line with strategic objectives set by the Head of CRM across customer journey, welcome journeys and post purchase

Experience

• Knowledge of Braze – ideally 6+ months experience
• Previous experience in CRM & Email Marketing, building and executing campaigns
• Ability to understand customer data to enable and deliver CRM opportunities
• Ideally educated to degree level
• Experience using HTML