Marketing Executive
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Job Title - Marketing Executive
About the Role
We are looking for a creative and performance-driven Marketing Executive to support brand positioning lead generation and digital engagement initiatives within the outsourcing and workforce solutions sector. The role focuses on executing marketing campaigns enhancing online presence and supporting business growth objectives.
Key Responsibilities
Marketing Campaign Execution
Plan and execute marketing campaigns across digital and offline channels.
Support lead generation initiatives aligned with sales objectives.
Coordinate promotional activities events and corporate communications.
Assist in launching new service offerings and market expansions.
Digital Marketing & Content Management
Manage social media platforms and digital engagement strategies.
Create and publish marketing content including posts blogs newsletters and case studies.
Support website updates and ensure content alignment with brand messaging.
Monitor SEO paid ads and online marketing performance metrics.
Branding & Communication
Ensure consistent brand identity across all marketing materials.
Develop brochures presentations and marketing collateral.
Coordinate with internal teams to gather content and success stories.
Support public relations and corporate communication initiatives.
Market Research & Analysis
Conduct competitor analysis and industry research.
Track campaign performance and prepare marketing reports.
Analyze customer insights and engagement trends.
Provide recommendations to improve campaign effectiveness.
Collaboration & Reporting
Work closely with sales teams to align marketing and revenue strategies.
Support CRM campaigns and email marketing initiatives.
Maintain marketing budgets and track ROI.
Provide regular updates to management on campaign performance.
Qualifications & Experience
Bachelors degree in Marketing Business Administration or related field.
25 years of experience in marketing preferably in B2B or service industries.
Experience in outsourcing staffing or HR services is an advantage.
Key Skills & Competencies
Strong digital marketing knowledge
Content creation and copywriting skills
Social media and campaign management expertise
Analytical mindset with data interpretation ability
Creativity and attention to detail
Strong communication and coordination skills
What We Offer
Competitive salary and performance-based incentives
Opportunity to work in a dynamic and growing industry
Exposure to regional and international markets
Collaborative and professional work environment
Apply now!
