Head of Marketing MENA
ملخص الوظيفة
- Own regional commercial outcomes across all marketing-driven revenue streams with accountability measured over quarters not weeks.
- Allocate the regional marketing budget across approved channels and initiatives making trade-offs with clear rationale rather than reactive pressure.
- Prioritise what matters for the market within global constraints including the discipline to deprioritise opportunities that look locally attractive but carry systemic risk.
- Manage local brand OOH TV radio podcast affiliate and influencer relationships in close coordination with central Centres of Excellence who retain authority over execution quality standards and risk.
- Track local brand health and digital reputation metrics as managed assets acting on what they reveal before the numbers become a problem.
- Escalate regulatory cultural or reputational risks early and factually to the CMO and relevant CoE leads before they become crises youre explaining rather than signals you flagged.
- Absorb commercial pressure without passing it downstream or externalizing it through risky brand media or partner behavior.
- Lead a small regional marketing team where market scale and complexity demand it.
- Youve owned marketing budgets and commercial outcomes in a regulated consumer industry. Financial services fintech or trading/brokerage experience is preferred. Other regulated sectors are considered.
- You understand brand-led channels (OOH TV radio podcasts) and performance channels including affiliate and influencer ecosystems across the MENA region. Billboards transit ads and local sponsorships are familiar territory not aspirational.
- You know how commercial decisions in markets like the UAE where the SCA framework shapes permissible conduct directly affect regulatory posture and long-term brand trust.
Problem-Solving
- You identify the few initiatives that genuinely matter in a complex matrixed centrally governed environment. You also know how to say no to everything else.
- You assess commercial upside and reputational risk at the same time not sequentially.
- You make budget trade-offs under constraint without defaulting to short-term optimization or metric chasing.
Collaboration & Influence
- Youve operated in a matrix where you influence without full control working through Centres of Excellence rather than around them.
- You manage stakeholders at C-suite level across marketing compliance risk and PR without needing to escalate everything or avoid conflict entirely.
- You escalate early. Youd rather flag a risk that turns out to be manageable than manage a crisis that could have been flagged.
Mindset & Style
- Calm authority rather than charismatic force. You hold your position without needing to win the room.
- High tolerance for ambiguity without loss of discipline.
- Willingness to be unpopular in the short term when the long-term trade-off is clear.
- Low ego high accountability. You own results without needing credit and own failures without deflection.
- Fluent Arabic and English required.
Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
Work-Life Harmony: Join a company that genuinely cares about you -because your life outside of work matters just as much as your time on the clock.
Generous Time Off: Need a breather Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
Employee Referral Program: Love working here Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
Comprehensive Health Benefits: Weve got your back with a medical insurance plan. Plus location-specific benefits and perks!
Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
Volunteer Days:Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.
Required Experience:
Director
عن الشركة
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