Head of Commercial, Sales & Membership | Dubai Job Post

We are recruiting an experienced Head of Commercial Sales & Membership on behalf of a premium multi-site fitness business in the UAE. This is a senior leadership role responsible for driving membership growth commercial optimisation corporate partnerships and revenue performance across new and existing locations.

This opportunity suits a commercially sharp results-driven leader with strong UAE fitness industry experience and a proven track record in membership-based business models.

Role Overview:

The Head of Commercial Sales & Membership is a critical leadership position within the senior management team. You will own end-to-end commercial performance including membership acquisition and retention sales strategy corporate partnerships retail revenue and commercial planning for new site launches.

Key Responsibilities:

Commercial Strategy & Expansion:

- Build and execute a scalable commercial strategy to support business growth and expansion

- Lead commercial planning for new gym launches including presales strategy pricing category mix and local market positioning

- Forecast demand membership ramp-up and commercial viability for upcoming locations

- Identify new revenue streams and commercial opportunities

- Collaborate closely with Finance on budgets forecasts ARPM targets and revenue KPIs

Membership & Sales Performance:

- Own membership acquisition conversion and retention across all branches

- Design and manage a performance-driven sales system with clear KPIs and reporting

- Strengthen retention programmes member journey touchpoints and lifetime value

- Ensure premium service standards are embedded throughout the sales and membership journey

Corporate Partnerships & B2B Growth:

- Develop and grow corporate partnerships and B2B revenue streams

- Lead negotiations for corporate memberships sponsored seats and partnership activations

- Identify and close strategic collaborations that enhance brand reach and commercial value

Retail & Ancillary Revenue

- Lead commercial optimisation of retail and ancillary revenue streams

- Drive category development product innovation pricing strategy and brand collaborations

- Improve profitability and stock efficiency across retail and F&B outlets

Data Reporting & Commercial Accountability:

- Own group-wide commercial dashboards KPIs and reporting

- Analyse sales trends membership mix and revenue per member

- Deliver monthly commercial insights to senior leadership

- Ensure transparent accountable commercial performance across all sites

Leadership & Culture:

- Build mentor and develop a high-performing commercial and sales team

- Lead with energy accountability and a strong performance culture

- Collaborate cross-functionally with Operations Marketing HR and Finance

Candidate Requirements:

- 510 years leadership experience in fitness health club hospitality or membership-based businesses

- Proven success managing multi-site commercial operations

- Strong background in membership sales models

- Experience developing corporate partnerships and B2B solutions

- Solid financial acumen with P&L understanding

- Excellent communication skills and professional English proficiency

- UAE-based candidates only (UAE fitness / gym experience essential)

Ideal Personality Traits:

- Commercially sharp and business-focused

- Results-driven with high accountability

- Entrepreneurial mindset comfortable in growth environments

- Inspirational hands-on leader

- Passion for fitness lifestyle and performance

Package & Benefits:

- Total package: Up to AED 25000

- Commission structure: TBC

- Bonus scheme: TBC

- Employment visa provided before joining

- Medical insurance

- 30 calendar days annual leave UAE public holidays

- Paid annual flights as per company policy

- Free gym membership

- 5 working days per week

- Flexible working hours required