Creative Director, Long Form Content
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In partnership with our client a premium personal brand and business group based in the UAE we are seeking a Creative Director for Long Form Content to lead the strategy planning and execution of high-impact content across YouTube editorial platforms and campaign storytelling initiatives. If you are a storyteller at heart with a sharp strategic mind and a proven ability to grow audiences through long-form content we want to meet you.
Who are we looking for
- You are a long-form content strategist and storyteller with 4 to 7 years of experience building and growing content platforms through high-retention video and editorial formats.
- You are deeply fluent in YouTube understanding how the platform works what drives watch time and subscriber growth and how to build content that keeps audiences coming back.
- You are a creative thinker who can conceptualise original documentaries interview series vlogs and founder-led narratives that are both compelling and scalable.
- You are analytically driven using performance data audience insights and platform trends to continuously improve content strategy and outcomes.
- You are an organised editorial planner able to manage content calendars coordinate with production teams and keep campaigns on track without losing creative quality.
- You are collaborative and communicative working effectively with videographers editors marketers and PR teams to bring content to life consistently and on time.
Your Responsibilities
Content Strategy and Storytelling
- You will develop and execute long-form content strategies aligned with the personal brands positioning across YouTube and editorial platforms.
- You will conceptualise original content ideas including documentaries vlogs interviews deep-dives founder-led storytelling and event coverage that resonate with the target audience.
- You will develop scripts episode structures storytelling frameworks and content narratives designed to maximise audience retention and engagement.
- You will create scalable content formats and episodic series that support long-term audience growth and brand consistency.
Editorial Planning and Campaign Coordination
- You will build and manage structured editorial calendars with consistent publishing schedules across YouTube and digital platforms.
- You will coordinate with videographers editors PR and marketing teams to ensure smooth content execution and campaign alignment.
- You will support campaign-level storytelling initiatives aligned with business launches partnerships events and brand objectives.
- You will ensure consistency in visual identity messaging tone and storytelling style across all long-form content.
Performance Analysis and Optimisation
- You will analyse performance metrics including watch time retention rate engagement subscriber growth and audience behaviour to inform strategy.
- You will optimise content approaches based on analytics platform trends and audience insights identifying high-performing formats and scaling what works.
- You will prepare monthly performance reports and strategic recommendations for management review.
Creative Innovation and Audience Growth
- You will stay updated on YouTube trends audience psychology storytelling techniques and platform algorithm changes to keep content relevant and competitive.
- You will research emerging content formats creator trends and competitor strategies utilising AI tools and analytics platforms to improve creative efficiency and performance.
What Success looks like
- Consistent growth in YouTube subscribers watch time and audience retention driven by high-quality strategically planned long-form content.
- A structured and well-managed editorial calendar that delivers content consistently across platforms with no gaps in publishing schedule.
- Content formats and episodic series that generate strong engagement are scalable and reinforce the personal brands positioning in the premium business space.
- Monthly performance reports that demonstrate measurable improvement in content metrics and feed directly into strategic decisions.
To be considered for this role you should have
- A Bachelors degree in Media Studies Journalism Film Production Marketing Communications or a related field.
- 4 to 7 years of experience in long-form content strategy YouTube content production editorial storytelling or creator and influencer media roles.
- A proven track record of growing content platforms with measurable audience growth and engagement metrics.
- Strong expertise in YouTube SEO watch-time optimisation and content performance tracking.
- Excellent scripting storytelling and editorial planning skills.
Challenges you may face in this role
- Building a consistent content output pipeline while maintaining the creative quality and storytelling depth that long-form content demands.
- Balancing creative ambition with platform performance requirements ensuring content is both compelling and optimised for growth.
- Coordinating across multiple creative and production stakeholders while keeping editorial timelines on track.
- Staying ahead of rapidly shifting platform trends and audience behaviour without losing the brands distinctive voice and positioning.
The Goodies
- The opportunity to shape the content identity of a premium personal brand and business group from a senior creative leadership position.
- A creative environment that values innovation storytelling and genuine audience connection.
- Exposure to high-profile campaigns brand partnerships and business launches across a premium market.
- Competitive salary and benefits package
