B2B Digital Marketing Specialist

Employment: Full Time

Experience: 3 5 Years

Education: Marketing Business Communications or a related field.

Job Location: Dubai UAE

About the Role:

We are looking for a resultsdriven B2B Digital Marketing Specialist to join our clients team. The ideal candidate will have a strong understanding of digital marketing channels tools and strategies specifically in the B2B space. You will be responsible for planning executing and optimizing digital campaigns that drive lead generation brand awareness and business growth.

Key Responsibilities:

Develop and implement effective B2B digital marketing strategies aligned with business goals.

Plan and manage multichannel campaigns across email LinkedIn Google Ads SEO and content syndication.

Collaborate with the sales team to align marketing strategies with lead nurturing and conversion goals.

Optimize landing pages and user funnels for better lead generation and engagement.

Manage marketing automation tools and CRM systems (e.g. HubSpot Salesforce).

Analyze performance data generate insights and report on ROI and KPIs.

Create and manage B2Bfocused content including case studies whitepapers blog posts and webinars.

Conduct market research and competitor analysis to identify new opportunities and trends.

Ensure brand consistency across all digital channels.

Required Skills & Qualifications:

Bachelors degree in Marketing Business Communications or a related field.

3 5 years of experience in B2B digital marketing preferably in Ecommerce Industry.

Handson experience with SEO SEM Google Analytics LinkedIn Ads email marketing and CRM tools.

Strong analytical skills and datadriven thinking.

Excellent written and verbal communication skills.

Experience in lead generation and accountbased marketing (ABM) is a plus.

Familiarity with tools like HubSpot Marketo Google Ads LinkedIn Campaign Manager and Salesforce.