Alliance Marketing Manager

Line of Service

Industry/Sector

Specialism

Management Level

Job Description & Summary

Primary duties and responsibilities

• Develop and execute comprehensive alliance marketing strategies that align with overall business objectives to drive growth through our alliances and partner network.
• Identify and evaluate potential strategic alliances and partnership opportunities to expand our reach and enhance our brand visibility.
• Collaborate with crossfunctional teams to define partnership goals and objectives.
• Build and maintain strong relationships with key alliance and partner contacts including regular communication and updates.
• Work closely with alliance partners to develop joint marketing plans comarketing campaigns and sales enablement activities.
• Serve as the primary point of contact for alliance and partner marketing inquiries and escalations.
• Collaborate with internal teams alliance partners and creative agencies to develop and execute integrated marketing campaigns.
• Create compelling marketing collateral including presentations case studies whitepapers and website content.
• Monitor and analyze market and competitor activities to identify opportunities and recommend strategic actions to increase market share.
• Drive demand generation activities through effective marketing campaigns including email marketing webinars events and digital advertising.
• Develop compelling content for various channels such as blog posts whitepapers case studies and social media.
• Measure and report on the effectiveness of marketing programs and initiatives including tracking key performance indicators (KPIs) and ROI.

Ideal candidates will have the following attributes
Essential

• Bachelors degree in Marketing or a related field.
• Proven experience as an Alliance Marketing Manager or Partner Manager preferably within the technology industry.
• Excellent written and verbal communication skills.
• Clear understanding of marketing principles and problemsolving approach
• Strong analytical mindset and ability to interpret data and market research.
• Strong project management skills and ability to prioritize multiple projects.
• Familiarity with partner marketing tactics funnel creation lead generation and digital marketing tools platforms and techniques.
• Desired
• Fluent in English and Arabic
• Previous experience in technology companies such as Microsoft Salesforce SAP AWS IBM

Education (if blank degree and/or field of study not specified)

Certifications (if blank certifications not specified)

Required Skills

Optional Skills

Desired Languages (If blank desired languages not specified)

Travel Requirements

Available for Work Visa Sponsorship

Government Clearance Required

Job Posting End Date