Chief Operating Officer (COO)

Coco Curls is a fast-growing digital-first beauty brand built on community inclusivity and conscious beauty. Since launching in 2020 weve become Pakistans fastest-growing haircare company with cult-favorite products loved across the region. Now were entering our next phase: international expansion category growth and operational scalewith Dubai as our global hub.

Were looking for a Chief Operating Officer (COO) to join our leadership team and drive the next chapter of our growth journey. As COO youll be the architect of our operational engine. Youll lead day-to-day operations across supply chain sourcing logistics finance ops HR and international setup. This is a rare opportunity to build scale and optimize the infrastructure behind a high-growth consumer brandfrom warehouse floor to boardroom.

Youll work closely with the Founders to translate vision into reality ensuring that our internal operations can support the pace and ambition of the business. Youll also play a key leadership role as we expand into new markets categories and channels.

Tasks

• Oversee core operations across sourcing production warehousing logistics finance ops and HR
• Build and lead high-performing teams across functions with a focus on culture accountability and agility
• Design and implement scalable systems and processes to support rapid growth in the Middle East and beyond
• Lead the UAE entity setup including regulatory legal financial and operational foundations
• Establish and manage supplier and manufacturing relationships across multiple geographies
• Ensure operational excellence around inventory planning demand forecasting quality control and cost optimization Oversee budgeting cash flow forecasting and resource allocation in partnership with finance
• Work closely with Product Marketing and Customer Experience to ensure seamless end-to-end execution
• Create clear dashboards and operational KPIs to monitor performance and drive continuous improvement
• Champion sustainability and ethical practices across the supply chain
• Be a trusted strategic partner to the CEO and help shape the long-term vision of Coco Curls

Requirements

• 10 years of experience in operations supply chain or business leadershipideally within beauty personal care or consumer goods
• Experience scaling startups or high-growth brands ideally with international operations
• Strong leadership and team-building skills with a proven ability to grow and manage multifunctional teams
• Operational rigor with a hands-on solutions-oriented mindset
• Track record of managing complex supply chains logistics and product operations
• Financial fluency and comfort with budgeting forecasting and reporting
• Deep understanding of ethical sourcing ESG frameworks and sustainability in consumer goods
• Familiarity with setting up new entities or regional operations especially in the GCC
• Based in (or willing to relocate to) Dubai with flexibility to travel as needed
• Fluency in Arabic (spoken and written) is strongly preferred

Benefits

1. Competitive compensation performance-based incentives
2. A pivotal leadership role in a mission-led high-growth beauty brand
3. An empowering inclusive and collaborative team culture
4. Real ownership and autonomy to shape the future of the business
5. Generous product allowance employee discounts

If youre excited by the opportunity to help scale a purpose-driven beauty brand and want to play a key role in shaping its next chapter wed love to hear from you.