Social Media Specialist

Content Creation & Planning

• Develop and manage a monthly social media content calendar across LinkedIn Instagram and other relevant platforms.

• Create engaging on-brand content including copy graphics briefs short-form video concepts and carousel formats.

• Collaborate with design communications and leadership teams to align content with organizational priorities and campaigns.

• Maintain a consistent brand voice and visual identity across all channels.

Publishing & Community Management

• Schedule and publish content across all platforms using social media management tools (e.g. Hootsuite Metricool Buffer or equivalent).

• Monitor comments messages and mentions ensuring timely and professional responses.

• Proactively engage with relevant communities industry conversations and partner accounts.

Paid Social & Boosting

• Plan set up and manage paid social campaigns and boosted posts across LinkedIn Instagram and YouTube.

• Define and implement audience targeting strategies including demographic interest-based behavioral and lookalike targeting.

• Monitor ad spend optimize for performance and ensure budgets are tracked and managed efficiently.

Analytics & Reporting

• Track and analyze key metrics including reach impressions engagement rate follower growth click-through rate and paid campaign ROI.

• Produce regular performance reports with clear insights and actionable recommendations.

• Use data to continuously test learn and improve content strategy and paid performance.

• Stay current with platform algorithm changes and industry best practices.

• 1-3 years of experience managing social media accounts.

• Demonstrated experience running paid social campaigns on LinkedIn Campaign Manager Meta Ads Manager.

• Proficiency with audience targeting segmentation and retargeting methodologies.

• Strong content creation skills: copywriting visual storytelling and basic design direction.

• Experience building and maintaining monthly content calendars.

• Familiarity with social media management and scheduling platforms.

• Solid understanding of social analytics tools and the ability to translate data into insight.

• Excellent written communication skills in English.

• Familiarity with CRM integration for custom audience and retargeting workflows.

• Basic graphic design skills (Canva Adobe Creative Suite or equivalent).

• Experience with A/B testing content and paid creative.

• Knowledge of SEO principles as they relate to social content.