- Brand Strategy Development
- Develop and execute brand strategies to grow market share and drive sales for the baby care portfolio.
- Establish and maintain brand positioning ensuring consistent messaging across all marketing and communication channels.
- Conduct thorough market analysis to understand consumer needs trends and competitor strategies.
- Campaign Management
- Plan and implement consumer campaigns that effectively communicate the brands value proposition to target audiences.
- Collaborate with the team to design advertising and promotional campaigns.
- Monitor campaign performance and adjust strategies to meet KPIs and sales targets.
- Product Portfolio Management
- Manage the endtoend lifecycle of baby care products from development and launch to ongoing marketing support.
- Collaborate with sales and supply chain teams to ensure products meet market demands and performance goals.
- Consumer Insights & Market Research
- Utilize consumer insights surveys and data analysis to inform brand strategies and identify opportunities for new products or improvements.
- Stay updated with market trends consumer behaviour and competitor activities to keep the brand relevant and competitive.
- Work closely with external partners including agencies and suppliers to implement successful marketing programs.
- Budget & Performance Tracking
- Manage brand budgets ensuring efficient allocation of resources for marketing activities.
- Track and analyse brand performance sales and ROI to report on key results and identify areas for improvement.
- Business Development:
- Identify and secure new brand partnerships to expand the consumer division portfolio.
- Conduct market research to identify emerging trends and potential opportunities.
Qualifications :
Educational Qualification Requirements:
Additional Information :
Remote Work :
No
Employment Type :
Fulltime
Brand Strategy DevelopmentDevelop and execute brand strategies to grow market share and drive sales for the baby care portfolio.Establish and maintain brand positioning ensuring consistent messaging across all marketing and communication channels.Conduct thorough market analysis to understand consum...
- Brand Strategy Development
- Develop and execute brand strategies to grow market share and drive sales for the baby care portfolio.
- Establish and maintain brand positioning ensuring consistent messaging across all marketing and communication channels.
- Conduct thorough market analysis to understand consumer needs trends and competitor strategies.
- Campaign Management
- Plan and implement consumer campaigns that effectively communicate the brands value proposition to target audiences.
- Collaborate with the team to design advertising and promotional campaigns.
- Monitor campaign performance and adjust strategies to meet KPIs and sales targets.
- Product Portfolio Management
- Manage the endtoend lifecycle of baby care products from development and launch to ongoing marketing support.
- Collaborate with sales and supply chain teams to ensure products meet market demands and performance goals.
- Consumer Insights & Market Research
- Utilize consumer insights surveys and data analysis to inform brand strategies and identify opportunities for new products or improvements.
- Stay updated with market trends consumer behaviour and competitor activities to keep the brand relevant and competitive.
- Work closely with external partners including agencies and suppliers to implement successful marketing programs.
- Budget & Performance Tracking
- Manage brand budgets ensuring efficient allocation of resources for marketing activities.
- Track and analyse brand performance sales and ROI to report on key results and identify areas for improvement.
- Business Development:
- Identify and secure new brand partnerships to expand the consumer division portfolio.
- Conduct market research to identify emerging trends and potential opportunities.
Qualifications :
Educational Qualification Requirements:
Additional Information :
Remote Work :
No
Employment Type :
Fulltime
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