Brand Manager - Consumer Division
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Job Summary
- Brand Strategy Development
- Develop and execute brand strategies to grow market share and drive sales for the baby care portfolio.
- Establish and maintain brand positioning ensuring consistent messaging across all marketing and communication channels.
- Conduct thorough market analysis to understand consumer needs trends and competitor strategies.
- Campaign Management
- Plan and implement consumer campaigns that effectively communicate the brands value proposition to target audiences.
- Collaborate with the team to design advertising and promotional campaigns.
- Monitor campaign performance and adjust strategies to meet KPIs and sales targets.
- Product Portfolio Management
- Manage the endtoend lifecycle of baby care products from development and launch to ongoing marketing support.
- Collaborate with sales and supply chain teams to ensure products meet market demands and performance goals.
- Consumer Insights & Market Research
- Utilize consumer insights surveys and data analysis to inform brand strategies and identify opportunities for new products or improvements.
- Stay updated with market trends consumer behaviour and competitor activities to keep the brand relevant and competitive.
- Work closely with external partners including agencies and suppliers to implement successful marketing programs.
- Budget & Performance Tracking
- Manage brand budgets ensuring efficient allocation of resources for marketing activities.
- Track and analyse brand performance sales and ROI to report on key results and identify areas for improvement.
- Business Development:
- Identify and secure new brand partnerships to expand the consumer division portfolio.
- Conduct market research to identify emerging trends and potential opportunities.
Qualifications :
Educational Qualification Requirements:
- Bachelors degree.
Additional Information :
Skills & Professional Requirements:
- Proven experience in brand management and business development preferably in the healthcare or consumer goods sector.
- Strong understanding of marketing strategies digital marketing and consumer behaviour.
Experience Requirements:
- 35 years experience in Marketing preferable in healthcare consumer sector.
- Required UAE experience
Remote Work :
No
Employment Type :
Fulltime
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Established in 1981, Ghobash Group stands as a distinguished UAE-based conglomerate renowned for its highly diversified and progressive business ventures. With a robust portfolio spanning eight pivotal sectors, including a strong focus on Technology, Energy & Utilities, and Healthcare ... View more
