Digital Marketing Manager

We are hiring a Digital Marketing Manager for a leading organization specializing in innovative applications and gaming solutions. The ideal candidate will have a proven track record in B2C marketing with significant experience in gaming applications or related industries. This role demands a dynamic individual capable of driving growth through creative strategies datadriven decisionmaking and expertise in the digital marketing landscape.

Key Responsibilities:

• Develop and execute comprehensive B2C marketing strategies for gaming or applicationbased products to drive user acquisition engagement and retention.
• Oversee digital marketing campaigns across various platforms including Google Ads Meta (Facebook/Instagram) TikTok and others.
• Manage performance marketing efforts optimizing campaigns for ROI CPA and user retention metrics.
• Collaborate with the product and creative teams to produce engaging and highperforming content for digital campaigns.
• Conduct indepth market research to understand customer behavior competitor strategies and industry trends.
• Analyze and interpret campaign performance data generating actionable insights and recommendations.
• Manage SEO and ASO (App Store Optimization) strategies to enhance app visibility and downloads.
• Lead influencer marketing initiatives and partnerships to amplify brand reach and credibility.
• Build and maintain a robust marketing calendar aligned with business goals and product launches.
• Monitor budgets forecasts and spending to ensure costeffective campaign execution.

Requirements:

• Total of 6 years of experience in digital marketing with at least 4 years in B2C marketing for gaming applications or similar industries (applications preferred).
• Expertise in performance marketing social media advertising and digital campaign management.
• Strong knowledge of SEO ASO and analytics tools such as Google Analytics Firebase or equivalent platforms.
• Demonstrated ability to drive customer engagement and user retention through innovative campaigns.
• Familiarity with gaming trends platforms and audience behavior.
• Experience in leveraging data and insights to shape marketing strategies and decisions.
• Excellent project management organizational and leadership skills.
• Proficiency in marketing tools such as Google Ads Manager TikTok Ads Meta Business Suite and analytics platforms.

Preferred Qualifications:

• Bachelors degree in Marketing Business Communications or a related field.
• Strong understanding of gaming industry metrics and KPIs.
• Experience working with appbased products in fastpaced dynamic environments.