Product Marketing Manager

Responsibilities • Develop and execute go-to-market strategies to drive product adoption and revenue growth. • Conduct market research to identify customer needs, competitors, and market trends. • Create compelling marketing messages and collateral to effectively communicate product features and benefits. • Collaborate with cross-functional teams to define and refine product positioning and messaging. • Plan and execute product launches, including coordinating promotional activities and sales enablement. • Monitor and analyze marketing performance metrics to optimize campaigns and drive continuous improvement. • Manage external agencies and vendors to support marketing initiatives. • Stay up-to-date with industry best practices and emerging trends in product marketing. Requirements • Bachelor's degree in marketing, business, or a related field.