Key Accountabilities of the role
Segmentation Strategy: Develop and execute a comprehensive customer segmentation strategy that aligns with the Bank's business objectives.
Customer Data Analysis: Utilize data analytics tools and techniques to assess customer behavior, preferences, and demographics, enabling data driven decision making.
Market Research: Stay updated with industry trends and conduct market research to identify potential segments and opportunities for growth.
Segmentation Modelling: Develop customer segmentation models to tailor service and products to enhance overall customer experience and identify opportunities for cross sell