1. Market Research and Analysis:
- Conduct indepth market research and gather data on industry trends market size customer segments competitive landscape and emerging opportunities.
- Utilize various research methodologies data sources and tools to collect relevant information and transform raw data into meaningful insights.
2. Competitive Intelligence:
- Monitor and analyze competitors activities including product launches pricing strategies marketing campaigns and market positioning.
- Assess competitors strengths and weaknesses and identify potential threats and opportunities for the organization.
3. Business Strategy Support:
- Collaborate with the leadership team to develop and refine the companys business strategy based on market insights and intelligence.
- Provide datadriven recommendations to support strategic decisionmaking product development and market expansion efforts.
4. Market Forecasting and Trend Analysis:
- Predict market trends and future opportunities to enable the company to adapt proactively and stay ahead in the industry.
- Create forecasts and models to estimate market growth customer demand and market share potential.
5. Market Intelligence Reporting:
- Prepare regular reports dashboards and presentations to communicate findings insights and actionable recommendations to key stakeholders.
- Ensure that the information is presented in a clear concise and easily digestible format for effective decisionmaking.
6. Crossfunctional Collaboration:
- Collaborate with various teams including sales operations ecommerce and finance to gather insights and align intelligence with business objectives.
- Act as a strategic partner providing market insights to internal stakeholders and fostering a datadriven culture across the organization.
7. Data Management and Technology Utilization:
- Oversee data collection storage and management processes to ensure data accuracy and security.
- Leverage relevant technology and tools to enhance data analysis capabilities and automate intelligence processes where possible.