Digital Marketing Support Manager - Farah Experiences

The digital support manager will be in charge of the below tasks on a regular basis

• Suggest ideas for the digital and ecommerce strategy while also contribute towards the creation of the strategy document(s)
• Follow up with various teams and stakeholders on strategic initiatives to ensure they conclude on time while achieving the expected qualitative output
• Extract data and analyze it with the support of the line manager. Suggests analysis worth conducting.
• Timely and qualitative execution of website content and conversion optimization projects. With the help of the line manager identify areas of improvement in the website performance using gathered data
• Regularly perform benchmark of other digital channels and highlight key insights to the management
• With the help of the line manager create insights from digital data to help the department better understand digital channel visitors
• Produce accurate and timely reporting. Maintain existing tools and build new tools on demand. Suggest new reporting.
• Execute data collection projects and perform checks when required
• Identify technology gaps and assess technology needs with the help of the line manager
• Report and summarize technology trends benchmarked on request
• Understand overall technology environment and how it impacts the digital channels and end customers
• Understand our audience and actively participate in UX and UI projects
• Participate and report back on internal testing of digital releases
• Organize and report on end customer testing of digital releases
• Give clear and precise requirements to IT to deliver projects and manage delivery
• Develop winwin partnerships with both internal and external stakeholders that support the delivery of projects
• Engage with ecommerce teams of other assets on Yas Island when required by line manager to deliver a project
• Challenge content provided to ensure it is compelling. Deliver content updates and edits within the timelines provided
• Proactively perform assessment to recommend fixes
• Give clear directions on expected content for the web pages
• Execute digital marketing campaigns actions as instructed and alert on gaps between the acquisition strategies and the content and experience available on digital channel
• Execute CRM actions as per instructions and ensure quality of the CRM execution
• Execute SEO/SEM configuration as per instructions and alert on any identified gaps
• Maintain existing tools and coordinate implementation of new ones in autonomy
• Raise purchase requests ontime with all required information and track in autonomy procurement process for procurement to be delivered in a timely manner
• Adopt a positive attitude and embrace department culture

MINIMUM QUALIFICATIONS EXPERIENCE AND SKILLS REQUIREMENTS

Qualifications

Essential:

• Minimum Bachelors degree in marketing or digital marketing
• Demonstrable experience leading and managing initiatives related to ux/ui development SEO/SEM CRM email social media digital strategy and analytics
• Working knowledge of enterprise CMS and GA4
• Knowledge of the latest SEO strategies and techniques

Desirable:

• Experience with basic coding / code analysis is an advantage
• Experience in using Invision Adobe XD or Figma or Sketch is an advantage
• Experience in Adobe Creative Cloud apps is an advantage
• Fluency in English is a must and Arabic is an advantage but not mandatory

Years of Experience

Essential:

35 years of experience of digital marketing ideally in travel and leisure industry (on the agency or client side)

Skills

Essential:

• Ability to simplify and share technical discussions to business teams and vice versa
• Ability to foster professional relations across various brands and functional teams within the destination
• Ability to craft and present impactful presentations
• Ability to craft UX / UI / Dev agency briefs
• Ability to work in a multicultural multigeography environment

Desirable:

Avid leisure traveler & digital consumer

BEHAVIORAL COMPETENCIES

• Create Smiles
• Share What You Know
• Deliver Excellence
• Work as One
• Leads With a Shared Vision
• Build Proactive Partnerships