CRM Marketer

- Propose new channels and capabilities to enable on the Marketing tool, given the Brands' maturity
- Implement the Marketing Automation strategies
- Assist in the definition of Customer Journeys for the different clusters of customers
- Create content related to customer and brand milestones and in line with the Customer Journey
- Liaise with the graphic design team for the assets and the marketing team for alignment with Brand guidelines
- Guarantee optimal development and deployment of digital marketing campaigns based on business goals, customer insights, and their behavior
- Ensure a 360 alignment between the social media, e-commerce, retail, and triggered communication strategies to seamlessly engage with audiences across all channels
- Segment database to ensure relevance to customers and optimal use of the budget in each campaign
- Develop, execute, and track the efficiency of A/B testing campaigns to provide recommendations on how to optimize Brands' communication
- Perform data analyses and post activity evaluations and reports to deliver customer insights and recommendations of each activation
- Identify new trends in digital marketing, evaluate new tools, and ensure the Brand is at the forefront of industry developments, particularly developments in mobile marketing
- Support in the development of any activity related to 1:1 communication with customers