Sr Manager - Segment Marketing
Posted on :
11-02-2024
Employer Active
1 Vacancy
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Job Description
Req ID : 2271889
- Responsible for managing segment P&L end-to-end, deliver yearly targets.
- Be the internal & external expert for the segment, bringing external best practice from global market leaders& tailoring for the UAE market to maximize segment Revenue from full customer life cycle
- Focus on driving deep insights into the segment to increase Etisalat’s share of wallet
- Lead the design of end-to-end customer propositions, driven by insights and tailored customer journeys, across product categories where relevant, for both Telco & non-Telco services
- Design short & medium term Propositions Roadmap, ensuring prioritization across the business for designated products.
- Owns and leads the marketing initiatives calendar for the segment, with a full go-to-market responsibility including channel steering and brand experience – main interfaces include the external market (eg. Partners), Product ,sales, regions, brand and marcomms, CVM, Customer contact center)
- Leads cross-sell and up-sell activities taking into account needs of specific customer segments; guiding the target and incentive setting process; monitoring, reporting and suggesting ways to improve acquisition quality; developing and running tactical promotional campaigns as needed
- Leading cross-functional teams to deliver superior customer experience for the segment
Employment Type
Full Time
Department / Functional Area
Key Skills
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