Social & Advocacy Manager

Responsibilities:
• Follow the Social Media discussions & reports competition/Trend alert
• Define the brand social media strategy as well as the social media calendar and work with other flower team members to ensure execution is consistent with the overall brand strategy
• Plan strong social media & influencer activations driving to online business
• Be the voice of the markets to zone/DMI on the social media & PR topic
• Manage social media & PR brand budget
• Manage a consistent list of influencers together with agency
• Manage brand local pages (FB & IG) and agency
• Define a PR strategy for the brand & activation calendar
• Plan social media calendars by retailer to support new launches and pillars
• Plan strategic PR events to increase the brans awareness in the region
• Monitor social media brand content & manage UGC
• Work with Digital Expert Community and Director to further develop the social media management expertise
• Responsible for setting a strong PR seeding strategy & execution
• Own Community management / Tone of voice guidelines and decision workflow with agency
• Responsible for creating relevant local content in line with the brand DNA and strategy