Senior Paid Media Specialist
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Job Description
Responsibilities
• Work closely with key stakeholders to understand business objectives
• Create media plans based on business objectives to achieve desired results
• Monitor campaigns daily and ensure they are optimized
• Provide detailed reports and learnings to stakeholders
• Work closely with design and content team to create and execute content in a timely manner
• Work closely with web development teams to ensure tracking is implemented as needed
• Analyze campaign outcome on ad platforms, Google analytics, CRM and using Power BI dashboards
• Manage Metasearch campaigns for hotel brands within The First Group
• Identify new channels of advertising to fulfill business goals
Employment Type
Full Time
