Product Marketing Manager - Digital Entertainment

• Develop and implement the Product strategy for OTT Entertainment in both bundle and single service offerings. Maintain a roadmap for the product development.
• Co-create the Marketing Plans for OTT Entertainment and associated services and the devised the operational strategies to transform the plans into actions. Take a supervisory role in the implementation of the plans.
• Examine and validate value propositions presented for the Home segment for OTT Entertainment
• Deep working relationship with VP/Home and Digital Entertainment and D/OTT Entertainment to broker new deals and review current commercial terms with suppliers and vendors.
• Ensure technology roadmap is suitable and recommend changes if/as needed with VP/Home products and Digital Entertainment and D/TV Content as needed.
• Supervise the management of the customer experience for OTT Services
• Oversee development and implementation of acquisition, usage and retention strategies, programs and plans to increase penetration, usage / ARPU for OTT Services under management
• Provide input on the communications created for the OTT Entertainment services
• Monitor product development giving final clearance of Business Rules, Statements of Work and User Acceptance Test results.
• Provide inputs and clearance for promotions/campaigns for OTT Entertainment services
• Monitor and track developments in the market and ensure that variances against performance targets are brought to the early attention of the appropriate senior manager and recommend corrective actions.
• Supervise interactions with the Sales sections to assure coordination with regard to the services delivered
• Oversee development of new products that can be delivered to customers on screens and devices that are “outside the home” or compliment and not replace the IPTV service functions.

Requirements:

- Bachelor Degree in related field.

- 8+ years product and /or marketing experience