Marketing Manager

The marketing manager is responsible for market research, advertising, public relations, sales, and client service. Coordination of strategic business planning, including the development and implementation of a company marketing plan, is usually the marketing manager's responsibility. An important area of activity is the day-to-day identification of new business opportunities, whether private clients or bid work. The manager is not a sales person in the usual sense. Trust, confidence, and relationships are primary to the sale. Building the public's awareness and recognition of the company is also the marketing manager's job. Communications and people skills are essential for the job, along with an optimistic and strong self-starting attitude to keep tracking down construction leads and knocking on doors. This position invites creativity and strong problem-solving skills, and requires an individual capable of juggling many activities (leads) at the same time. It is a necessity that the marketing manager be able to get all employees involved in the marketing process.