Marketing Executive

Job Description

- To develop, implement, maximize, monitor and evaluate the hotel's communication objectives, strategies, including advertising, public relations,

graphics and collateral, so as to support the objectives set in the Marketing Plan.

- To measure, interpret, prioritize and evaluate the effectiveness of communication activities through an ROI analysis and to re-evaluate programs on an ongoing basis in order to achieve / exceed the objectives

as outlined in the Communication Plan.

- To develop and maintain active contacts with the press and key media.

- To monitor all current attitudes and public statements concerning the hotel in foreign and local media.

- To establish a fully integrated communication program as outlined in the Marketing Plan.

- To ensure adequate targeted publicity and coverage of the Hotel's positioning, promotional programs, corporate image building and other activities.