Marketing Director - Informa Group Plc

Company Description

Tahaluf is rewriting the events playbook. Its purpose is transformational its DNA digital and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM Attendance Colleagues and Revenue.

To scale at this pace requires exceptional local partnerships and Tahaluf is proud to enjoy the support and partnership of several government and nongovernment organisations that are at the apex of Saudis B2B and B2C large scale events scene. In fact our partners dont just support the expansion of live events in the Kingdom; theyre also the partner of choice for heavyweights like Apple Amazon and AliBaba.

Be part of something BIG! Building on the success of recordbreaking tech event LEAP which grew to be the worlds largest tech event globally in terms of attendee numbers in just its second edition Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia including Cityscape Global which celebrated recordbreaking participation at its debut Saudi edition and awardwinning cybersecurity event Black Hat as well as establishing Saudiborn brands such as InFlavour a nottobemissed meeting place for the global Food & Beverage industry.

Join our ambitious and highly committed team who arent afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end taking on largescale projects from day one under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.

Were building aweinspiring experiences. Were launching awardwinning brands. And were scaling faster than any event organiser in history. Take a leap with Tahaluf were offering you the chance to:

• Work within a highly dynamic business with the energy and style of a startup
• Be part of building a business thats launching new products and events at scale
• Take the opportunity to accelerate your career and make a real impact.

Job Description

We are seeking a passionate and dynamic marketing leader with a track record of driving highly successful teams across multiple projects. Working alongside the commercial and marketing teams the individual will be a key contributor to business strategy providing ideas and insight to drive continuous improvement and develop new initiatives. The Marketing Director will manage a team of senior managers marketing executives and specialist functions and will be a skilled marketing strategist able to inspire creativity and enthusiasm in others. The individual needs to be analytical and data orientated with a history of testing and optimisation but with creative flair and exceptional attention to detail. The candidate should have extensive experience of digital marketing and marketing technology and be accustomed to delivering in a fastpaced dynamic environment.

Key Responsibilities:

• To ensure strategic marketing objectives are identified and achieved
• To act as a change management ambassador demonstrating a positive and constructive attitude towards challenges and change
• To share best practice within the team and wider business
• To ensure the team has the appropriate skills and resources to deliver agreed objectives
• To actively contribute to the strategic plans for products within the portfolio
• To manage an event marketing team and work with specialist functions and roles including; digital marketers designers content creators social media and audience development

Key Performance Indicators:

• Devise and deliver innovative consumer and B2B marketing campaigns to achieve predetermined objectives/targets
• Marketing team is motivated and appropriately skilled/trained to carry out their responsibilities
• Marketing team works collaboratively with other departments to deliver shared objectives
• Marketing campaigns are delivered within budget with spend allocations based on sound commercial reasoning

Main Duties & Responsibilities:

Leadership

• Member of the portfolios management team
• Active role in the development and implementation of initiatives
• Work with portfolio management to develop value propositions and messaging to drive engagement and conversion
• Identify and deliver key portfoliowide projects to position products for continued growth (e.g. branding cross marketing key account management first time exhibitor experience etc)
• Understand recent customer survey feedback and apply this information to marketing strategies
• Identify risks to the business achieving marketing targets and work with the portfolio management team to mitigate
• Share marketing case studies and best practice from across the business by forging collaborative relationships with marketers from across the portfolios

Management

• Lead a team of marketing and digital managers across a portfolio of products.
• Provide guidance feedback and inspiration to the team.
• Work with Marketing Managers to ensure successful delivery of marketing campaigns in line with agreed KPIs event and divisional strategy.
• Work with line reports to develop skills and competencies and ensure they have a clear development roadmap.
• Develop succession plan to identify top talent flight risks and guarantee continuous delivery from the team.
• Champion the adoption and optimisation of marketing technology solutions
• Cultivate and demonstrate a highperformance culture within the marketing team.

Campaign Strategy & Delivery

• Lead the portfolios marketing strategy. Responsible for the marketing data and digital portfolio strategy and delivering strategic show marketing.
• A clear understanding of the businesss overall mission how this should be communicated through marketing and PR and an ability to use marketing technology to deliver results.
• Responsible for best practice and knowledge sharing (marketing digital data and customer insights) across the portfolio.
• Take the lead and document the results of pilot projects and testing.
• Develop the capabilities of marketing across the portfolio integrating technology into the strategy and tactical delivery. Ensure team are equipped with the skills to deliver a fresh campaign strategy.
• Manage budgets and allocate resources amongst projects.
• Demonstrate and encourage creative approaches using market intelligence and apply it to show content to create unique and engaging visitor experiences.
• Work with show teams to optimise the engagement at each touch point in the customer journey by encouraging teams to introduce new ways of marketing and reduce reliance on more familiar activities that produce declining results.
• Identify trends in data to encourage teams to do more of what works and less of what doesnt; navigating the move away from opiniondriven decision making to datadriven decision making.

Qualifications

Minimum Education Level:

• Educated to degree level or equivalent
• Background Knowledge Skills & Experience:
• Significant marketing leadership experience
• Experience of managing a senior team (managing managers)
• Experience of working with and managing senior stakeholders including government
• Extensive experience of consumer marketing ideally in events
• Analytical and questioning mindset
• Deadline and target driven
• Thorough understanding & experience of digital (PPC SEO online advertising) and direct marketing
• Database development and growth including segmentation / advanced targeting
• Building relationships with partners and stakeholders
• Significant exposure to design and print suppliers / agencies
• Experience of working in a pressurised environment
• Excellent verbal and written communication skills
• Proficient in MS Office including intermediate/advanced PowerPoint Word and Excel

Desirable

• Experience of using marketing automation technology (preferably Eloqua)
• Experience of working with CMS platforms
• Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. and experience of social media listening and sentiment analysis
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)
• Experience using Eloqua and/or Adobe Experience Manager
• Events marketing experience
• Experience of agile marketing and scaled agile desirable
• Formal business/marketing higher education qualification